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Super 8 Loves the '80s, Spielberg with Product Placements

Posted by Abe Sauer on June 13, 2011 01:00 PM

When it comes to product placement, Super 8's very name, like Gran Torino or Harley Davidson and the Marlboro Man, is itself a product. In 1965, Eastman Kodak created the video format that would come to dominate amateur movies for a decade. Even though Kodachrome itself has been discontinued, Super 8 formatted film is still widely made, if not widely available. 

Executive produced by Steven Spielberg, Super 8 is billed as a homage to Spielberg's Amblin Entertainment films of the 1980s. In plot, scope and feel, that's certainly the case. Even when it comes to product placement, Super 8 tips its hat to Spielberg's legacy.Continue reading...

brandcameo

Brandcameo Product Replacement Quiz Answers for the Underage

Posted by Abe Sauer on December 6, 2010 03:15 PM

After last week's look at a Coors product placement in the upcoming PG-rated Tron: Legacy, which prompted a revisiting of the the Coors placement in the classic E.T., we presented three PG or PG-13 films with alcohol product placement. Could you name them?Continue reading...

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