brand news

In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Posted by Shirley Brady on March 13, 2012 08:45 AM

In the News

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.Continue reading...

brand extensions

High Chair a Low Point For BabyBjorn?

Posted by Abe Sauer on June 8, 2011 10:00 PM

BabyBjorn, the baby carrier brand everyone loves to paint with the Yuppie label (but which non-Yuppie parents still swear by) has a new brand extension, high chairs.

The sensible new direction results in a new $300 chair that the brand swears is worth the price. Why? Technology, baby!Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements