Discerning bicycle enthusiasts with a taste for the finer things in life are in luck. Both Audi and DeLorean are producing cycles worthy of some attention. While the DeLorean sticks to the conventional man-made energy source, Audi’s concepts will provide a motorized option to help any cyclists who get a little bored with the continued cranking.Continue reading...

When 1985’s Back to the Future blew the doors off of the box office (eventually pulling in $303.87 billion), two sequels were automatically set into motion and released in 1989 and 1990. And somewhere in there, someone got fully turned onto the joy of product placement. 

Back to the Future II was particularly chockfull of brand names, including Pepsi, Texaco, Mattel, Pizza Hut, Black and Decker, The Weather Channel, 7-Eleven, and AT&T, among others. But fans salivated most over the special shoe that Nike designer Tinker Hatfield created for the film, the Nike MAG shoe, with its glowing LED panel and an electroluminescent “Nike” for Michael J. Fox to wear as the film’s hero, Marty McFly.

Sneaker aficionados had been begging the company for years to release the same shoe to the mainstream. So in a highly-publicized eBay auction in September, Nike made only 1,500 to auction off on eBay to raise cash for Michael J. Fox’s Foundation for Parkinson’s Research. The result was $4.7 million from consumers, which a matching initiative doubled to $9.4 million.Continue reading...

The Marty McFly-tastic Nike MAG eBay auction (dubbed "Back 4 the Future" given its Back to the Future tie-in) has ended, with impressive results as a fundraiser for Michael J. Fox's foundation.

During the 10 day period of the auction, all 1,500 pairs of shoes were sold, many to millionaires (check out Kanye West's B4TF kicks) to be sure, but all for a great cause.

Stupiddope.com reports that the final tally raised at auction was $5,695,190 and 53 cents — for which Sergey Bin, Co-Founder of Google, is matching dollar for dollar. That $11 million will now see its way to the Michael J. Fox Foundation for Parkinson's Research.

But don't fret all you sneaker fans out there, because although the shoe may have been out of reach for many, there is more memorabilia going around to hopefully satisfy that craving.Continue reading...

Let’s get visual! Posters are always a popular medium of visually conveying messages, whether it is an advertisement or just a statement. Case in point: the eyecatching Back for the Future campaign poster by La Boca, above, promoting the Nike MAG (aka the "Marty McFly sneaker") release and eBay auction to benefit the Michael J. Fox Foundation.Continue reading...

Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.

The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.

The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.

Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...

* Space-time continuum suffers massive tear as preposterous memes from two different decades collide (above).

* Calling the child in all art directors and the art director in all children: Name that Crayola color.

* Evil Emperor George Lucas sues Jedis for trademark infringement.

* Zynga promotes its social games, upsets everyone.Continue reading...