It is not a question of if Cars 2 will win the weekend box office or by how much; the question is how many weekends will it dominate?

We have already looked at the slew of brand partnerships Cars 2 has lined up for cross-promotional marketing purposes, and the brands actually appearing in the film, both fake, and real fake. And of course we will have a complete write up on the product placements within Cars 2 on Monday.

So instead let's see what we can learn about product placement from a bad teacher.Continue reading...

Before we get into this week's brand cameos on the big screen, we thought we'd share this adorable high concept short, in which "George Lucas" is kidnapped after 1980's Empire Strikes Back and an imposter (a Lucalike?) intent on destroying his legacy takes his place.Continue reading...

This weekend's slate of movie openings offers a little product placement for everyone.

A time traveling sci-fi mind-bender offers up donuts. A tragic tale of cyber predation is full of one glossy tech brand in particular. And then there is the kids' Easter product placement juggernaut that is Hop, and its basket of major brand "partners."  

But first, at top, check out a behind-the-scenes look at Morgan Spurlock's doc on product placement, Pom Wonderful Presents: The Greatest Movie Ever Sold, used to advertise KDF wrap graphics services.Continue reading...