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product placement

Will Sex And The City 2 Outbrand Its Predecessor?

Posted by Abe Sauer on May 25, 2010 05:56 PM

For Brandchannel's product placement tracker Brandcameo, the release of a Sex and the City franchise film is like a holiday. There is Mercedes. There is Dior. And there are names we cannot even reliably spell, like Badgley Mischka, Manolo Blahnik, Lacroix, and Louboutin. There are huge plot twists, like Carrie Bradshaw dumping her trademark Apple Mac for... HP!

The first film in the series logged a stunning 94 visible brands, one of the highest numbers in the decade that Brandcameo has been tracking product placement in movies.

So the question, dear reader, is will the sequel top that tally? Or will this weekend deliver a downsized, frugalista Sex and the City devoid of ostentatious brands? It's been written of the sequel that "every aspect of Carrie’s life is reduced to a vignette that can be monetized." Will that be enough to put it over the top? Could it the most branded Brandcameo-tracked film ever?

Even if the summer thrill ride Prince of Persia tops the box office this weekend, be sure to drop by Brandcameo on Monday for our take on Sex an the City 2's brandstravaganza (or brand desert, given its setting...)

Home Shopping Network Ventures Where It Perhaps Shouldn't Go

Posted by Sara Zucker on October 13, 2009 09:53 AM

JC Penney and Liz Claiborne was one thing. But I am about to throw you a double-whammy, so, I hope you’re sitting down.

The Home Shopping Network is going the way of Target, Wal-Mart, Kohl’s, and even QVC (who just announced its own Liz Claiborne deal), collaborating with high-end designers on lower-priced lines in an effort to reach out to a wider market.Continue reading...

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