Posted by Barry Silverstein on June 6, 2012 06:05 PM
In the annals of brand taglines, "Nobody Doesn't Like Sara Lee" is considered a timeless classic. It evoked images of delectable baked wholesome goodies, fresh from the oven. As a result, the Sara Lee name was indelibly etched into the minds of a generation of moms. (Actually, the full tagline was "Everybody doesn't like something, but nobody doesn't like Sara Lee.")
But that was yesterday. Today's Sara Lee is moving in an entirely new direction — with a product line that concentrates on packaged meats rather than baked goods. So goodbye "Sara Lee" and hello Hillshire Brands, the official new name of the food company's North American foods business as a result of its corporate split. According to a press release, "The new name of the company ... will become effective after the June 28, 2012 spin-off to shareholders of its international coffee and tea business."
It's a natural evolution, given the fact that Sara Lee had already divested itself of the snack cakes and cookies that were its claim to fame. Still, when a brand name with the equity of Sara Lee is abandoned, well...Continue reading...
Posted by Shirley Brady on May 30, 2011 09:30 AM
Ford Fiesta and Chevy Cruze help fuel Detroit's comeback.
Hangover 2, despite lousy reviews, is on track to be most lucrative comedy ever.
Heineken extends UEFA Champions League sponsorship.
Oscar Mayer, Ball Park hotdog wars heat up.
Hulu plans to add commercials.
Lockheed Martin falls prey to cyberattack.Continue reading...
Posted by Sara Zucker on March 29, 2010 05:48 PM
For years, Ball Park placed second in the hot dog category. But times have changed. Known for its easy-to-cook frankfurters, the Sara Lee-owned hot dog brand has finally pushed its top competitor, Oscar Meyer, out of the number one beef frankfurter spot. And now Ball Park is ready to capitalize on its success by upgrading its traditional campaign strategies.
Ball Park’s marketing efforts, for example, are focusing on a new demographic: moms and their sons. The brand conducted consumer research and discovered that its sales primarily come from teenage boys and their mothers, and not adult males as had been assumed. This realization helped CMO Philippe Shaillee to redirect promotional efforts. Shaillee explained that the target mom was “really looking for a hearty solution for her teenage son and husband,” and not “just a lower quality snack or that would get them into this mindless eating behavior, but something that was solid, yet still fast and convenient.”Continue reading...
Posted by Sara Zucker on March 29, 2010 07:29 AM
eBay adds a 'sample sale' feature to its auction website. [WSJ]
Apple stock can not keep up with preorders for the iPad. [CNN Money]
Wonder wants to convince consumers of its bread's nutrition. [Brandweek]
Don't expect $1 fast food items to disappear just yet. [Daily Finance]
The addition of 3-D in films has delivered mixed reviews. [LA Times]
Many brands are looking to get healthier, from the inside. [NY Times]Continue reading...