Posted by Mark J. Miller on April 19, 2013 03:46 PM
Gap has had rough times in recent years, with hundreds of store closures and executive swaps. But the clothing company is hedging a unique plan that it hopes will help it continue growing market share worldwide under the helm of its new, more focused Creative Director Rebekka Bay.
Glenn Murphy, the company’s chairman and CEO, rolled out the blueprint Thursday, noting that the brand aims to franchise Old Navy locations internationally, add Old Navy and Banana Republic stores to the brand’s presence in China and have a stronger push across all channels for all of its brands, including Athleta, Piperlime and Intermix, Mediapost reports.
"We see [the opportunity for global growth] particularly in some countries where in our category, you're talking about double-digit growth just to keep up with the market," an exec said during the call, according to Fool.com, which named China, Indonesia, Vietnam and Cambodia as a few of the countries in question. Old Navy is expected to be the first of the Gap brands that goes into Asian markets that it hasn’t entered just yet. Up to 85 stores are expected to be opened before year’s end and 10 of those will be outlets.Continue reading...
Posted by Dale Buss on February 7, 2013 08:57 AM
ABC sells out ads for Oscars.
AOL is constantly innovating but toward what end remains unclear.
American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey.
Banana Republic hooks up with Match.com for Valentine's mixers.
Boeing prepares redesign of troubled Dreamliner batteries.
Campbell Soup enlists celebrity chef in heart-health campaign.
Chipotle plans mid-year price increase.Continue reading...
Posted by Dale Buss on October 22, 2012 09:00 AM
Lance Armstrong is stripped of titles and banned from cycling for life by international body.
Nissan joins hybrid parade.
Virgin's four-star hotels are coming to NYC.
AIG CEO defends company's "free lunch" to New York mag.
American Idol sees ad rates fall.
Ancestry.com agrees to $1.6-billion takeover deal.
Apple creates buzz with plans for smaller iPad as school sales buoy its tablet lead.
BP sells entire Russian stake to Rosneft.
Banana Republic plans to bring back Mad Men collection.Continue reading...
Posted by Sheila Shayon on October 16, 2012 05:16 PM
Gap Inc. chairman and CEO Glenn Murphy announced today that it has created a new global brand management structure so that its flagship Gap, Banana Republic and Old Navy brands will each be led by a single executive with global purview beginning in fiscal year 2013. The move also creates a global innovation and digital strategy group, a first for the apparel company.
With more than 3,200 stores across its brands, the move consolidates North American, international, online, outlet and franchise divisions in an effort to improve market share. Gap has been expanding abroad and now has stores in more than 40 countries (compared with eight in 2006), but a word of caution from NASDAQ: “The company would be following the path of other apparel retailers, like Abercrombie & Fitch Co. But the road is a tricky one, especially right now due to economic conditions around the globe. Gap would do well to take a steady-as-she-goes approach.”Continue reading...
Posted by Shirley Brady on July 2, 2012 08:45 AM
Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.
Barclays scandal forces out chairman, saying "the buck stops with me."
Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.
Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.
AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.
Applebee's rolls out fresh menu, look and campaign.Continue reading...
Posted by Shirley Brady on May 29, 2012 04:29 PM
Gap Inc. credits its record first quarter results to Banana Republic's first designer collaboration: the two-time Mad Men collection created by the show's costumer, Janie Bryant. Now it's hoping lightning will strike twice, with its second collaboration also evoking the swinging sixties, thanks to designer Trina Turk.
Banana Republic’s North American same-store sales rose 5 percent in the three months ended April 28, the most in two years, while total revenue at the unit rose 7.4 percent to a first-quarter best of $622 million, according to Gap’s earnings reported on May 17th.
As Mad Men grapples with the changing styles and mores of the 1960's, Banana Republic is continuing on the same path by signing Turk, known for her colorful, Palm Springs-inspired, 'cocktails by the pool' summer-ready capsule collection, including the strapless dress worn by model Coco Rocha (who's guest style editor for Target this month), above. (A selection of Turk's BR designs, arriving June 7th, will be available in a Gilt.com pre-sale at noon ET on Wednesday.)Continue reading...
Posted by Dale Buss on April 23, 2012 09:01 AM
Walmart copes with fallout from revelations of bribery in Mexico.
Chrysler aims new Dodge Dart at Millennials, opens new door to get suppliers' best ideas, and returns to China with new concept vehicle at Beijing Auto Show.
Disney accepts resignation of film chief after loss on John Carter, while more companies hire Disney Institute to help with customer service.
Amylin is searching for a buyer.
Audi sees demand surge in China and U.S.
Avon arrives late at e-commerce.Continue reading...
Posted by Sheila Shayon on March 23, 2012 03:03 PM
It’s a good thing Mad Men’s Don Draper lived in the 1960’s, when Madison Avenue executives were thriving and “style, confidence, debauchery, lust and action” defined the job (as the Emmy Award-winning AMC series would have us believe).
Today, of course, it's not quite so swinging: "the job market is pretty rotten. Opportunities are limited. Agencies aren't doing the same kind of hiring they were five years ago, and there's no denying that those closer to 55 are going to have a harder time,” Nancee Martin, director-talent at Omnicom Group's TBWA Worldwide, commented to Ad Age. "In the past, advertising spoke to the audience, now it's more of a conversation. There are a lot of great Don Drapers out there today, and the really great ones are the ones who've learned to add to their game and keep their eye on the prize," observed Robert Manni, president of Agent16, to the Guardian.
Indeed, Ad Age estimates that agencies accounted for 189,700 jobs in pre-recession 2007, but by January 2010, that number was down by 30,000 jobs. As of November 2011, agencies had regained 17,000 jobs, but not the same jobs, and the majority were being filled by younger digital talent. As the fifth season of Mad Men kicks off with a two-hour special on AMC on Sunday night, what is thriving is the marketing of products related to the franchise and the concomitant glamorization of that era.Continue reading...