Facebook heads into IPO today with record pricing and a strategy to raise money, not hype, WSJ says — but also with persistent questions among brand marketers about the value of advertising, among other challenges. Meanwhile, average investors face long odds on a big Facebook payday, which will make Bono the richest rock star and Mark Zuckerberg richer than Google's co-founders.

Yahoo names new executive team as Alibaba deal apparently looms.

HP plans to slash workforce by up to 30,000, WSJ says.

Bud Light is drawing online buzz from Millennials.

Amazon to sell ads on Kindle Fire welcome screen.

Barneys New York relaunches website.

Coca-Cola bests Pom Wonderful in court in latest round of long-running labeling dispute.Continue reading...

American Airlines wins court order barring Sabre from hiding flight and fare information.

Barneys rumors pan out, as creative director Simon Doonan steps down to become 'ambassador.'

Campbell's soup returns to UK after two-year break.

CNN simplifies on-air look.

Facebook rolls out new profile design to all users.

Groupon raises record-breaking $950 million in venture capital.Continue reading...

Barneys New York creative director Simon Doonan invited celebrity chefs Rachael Ray, Bobby Flay, Jamie Oliver and other professional foodies to help kick off the retail brand's food-themed holiday windows this year, in a bid "to prove that fashion and food are not exclusive."Continue reading...

Barneys NY creative director and author Simon Doonan may be a particularly crank elf this holiday season. In the wake of a management shakeup he's still in place, but rumors of tension with new CEO Mark Lee have surfaced.

Comme Des Garçons brings multi-label concept shops to Beijing.

Proposed design piracy law moves forward.

Fashion's Night Out returning for third time in 2011.

InStyle Magazine is now selling clothes online.Continue reading...

Call it A-scare-again Apparel. Continuing with today's Halloween costumes + celebrities (dead or alive) theme, check out Target's Haunted Couture collection designed by Simon Doonan.

In a side-step from his role as creative director and window-dressing savant of Barneys New York (when he's not moonlighting as a writer), Doonan's costumes for Target pay homage to Vegas-era Elvis, Paris Hilton (with a companion paparazzi) and other icons he details here.

Two of the biggest names in New York fashion are on the move, as Barneys busts a move to Brooklyn today and Ralph Lauren expands its Upper East Side flagship in Manhattan.

Barneys' new Brooklyn flagship is tied to the CO-OP brand's 25th anniversary, crossing the East River in a major endorsement for the borough as a fashion destination.

"When I joined the company 25 years ago the CO-OP was just beginning," said Simon Doonan, Barneys New York's creative director.. "It was all about creativity and self-expression, an alternative to the big designer brands. Over the last quarter of a century the CO-OP has become synonymous with a certain New York downtown sensibility. It's always 'downtown' even when it's uptown."

Brooklyn's first CO-OP store (and Barneys' 21st) will carry the entire CO-OP anniversary collection. Ralph Lauren's expansion uptown, meanwhile, is part of a bigger brand-building effort.Continue reading...

Three years ago the Empire State Development Corporation called for a revitalization effort for the iconic "I ♥ NY" logo to "restore the campaign to primacy among state tourism campaigns." The state organization made good on its promise by unveiling a new advertising campaign this past summer featuring celebs including Tina Fey and Alec Baldwin.

Now, the planet's most recognized place branding and tourism campaign will be appearing on JetBlue's advertising.Continue reading...

Apple gains more acceptance in business, winning corporate IT support for the iPad.

Chrysler faces pushback from US dealers who are wary of the expense of carrying a separate Fiat brand as the 500 model looms.

HP and Dell continue their battle over 3Par; struggle underscores the need for data storage the business world.

Barneys hires former Gucci CEO to revive the luxury-retail brand after a two-year talent search.

Benihana’s reports improved sales, thanks in part to stepped-up promotional activities at its restaurants.Continue reading...