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Jeep Cherokee Goes Hollywood with NBCU As It Vies for Industry Award

Posted by Dale Buss on December 11, 2013 10:01 AM

Like a film rushed to market just in time to qualify for Oscars consideration, the Jeep Cherokee began trickling into Chrysler dealerships over the last several weeks, after a troubling production delay for the all-new, very important, widely awaited new SUV. It was just under the wire, but Cherokee made the short list of finalists announced yesterday for the coveted North American Truck/Utility Vehicle of the Year award to be presented next month.

Speaking of Hollywood, Jeep has produced for Cherokee marketing at least one campaign similar to other recent efforts that have featured strong integration with entertainment properties. Launched this week, its four-month "Cherokee Effect" campaign centers on long- and short-form videos that feature TV stars whose 30-second versions air during the broadcast of each star's show.

Developed with NBCU, the spots feature Sarah Hyland of "Modern Family" (which airs new episodes on ABC but re-runs on USA Network), Baron Davis of Esquire Network's "How I Rock It," Kyle Richards from Bravo Media's "The Real Housewives of Beverly Hills," and Terrence Jenkins, E! News co-anchor. Each tools about in a Cherokee, and the long-form videos online include behind-the-scenes content and interviews. Continue reading...

celebrity brandmatch

Can Dwyane Wade's Li-Ning Deal Change China Brand Perceptions?

Posted by Abe Sauer on September 14, 2012 10:07 AM

If yo-yoing was a major sport, Chinese athletics brand Li-Ning would have a lock on the market for yo-yo gear. In the last four years, the brand has gone from potential global dominance to firing its CEO to moderate success at the London Olympics.

But struggling Li-Ning may be about to catch a big break. If rumors are true — and they appear to be — Li-Ning just drafted NBA superstar Dwyane Wade.

As first reported, and then confirmed, by blog Sneakerwatch, two-time world champion, NBA Finals MVP, and Miami Heat star Wade is going to pass on renewing his deal with Michael Jordan's Nike-backed Jordan Brand and instead sign onto Li-Ning's roster. That's huge news for Li-Ning, and a blow to Jordan Brand.Continue reading...


China's Li-Ning Tower Wobbles

Posted by Abe Sauer on July 9, 2012 06:10 PM

After enduring months of sliding sales, losses of market share and declining investor confidence at Li-Ning, the CEO of China's most famous athletic brand has resigned. Taking his place: the brand's founder and China's Olympic icon, Li Ning himself.

But does the gymnast turned entrepreneur still have the flexibility to bend his eponymous brand back into shape? And what does this mean for Li-Ning's global expansion aspirations?Continue reading...

personal brands

Twitter Feud Takes Down Celeb Tweeters

Posted by Shirley Brady on February 18, 2011 05:00 PM

Twitter has booted UberMedia's Twitter apps — UberTwitter, Twidroid and Ubercurrent — in a punitive measure against owner UberMedia. CNNMoney calls it the start of a war. As a result, the following celeb accounts using its APIs were temporarily suspended:

• Pop star Rihanna (Almost 3.4 million followers)

• Re-retired cyclist Lance Armstrong (2,743,762)

• Musician Questlove of The Roots (1,478,297)

• Producer Russell Simmons (642,382)

• NFL legend Warren Sapp (511,242)

• NBA star Baron Davis (231,550)

• Actor Donnie Wahlberg (163,632)

• NFL hall of famer and ESPN analyst Mark Schlereth (78,862)

• NFL player Darnell Dockett (59,852)

• World Series pitcher C.J. Wilson (46,501)

Update: UberMedia tweeted that it met Twitter's terms and the impacted accounts have been reinstated. UberMedia CEO Bill Gross discusses the standoff with Om Malik.


Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more

Posted by Shirley Brady on January 18, 2011 05:30 PM

AT&T promotes its 4G network with a commercial that rewinds a football player's life back to the moment his dad first bought him tickets to a game, purchased (of course) with his AT&T phone.

Watch more new spots — from Audi, Coca-Cola, TurboTax, Intel and other brands — after the jump.Continue reading...

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