Big Ten College Football Seeks To Add Team, Revenue

We all know college athletics is big business, sometimes too big.

Now the Big Ten university athletic conference wants its share of the business to be bigger, and it plans to accomplish this goal by adding another team. But does bigger necessarily mean better for a college football conference?

The Big Ten conference is already comprised of more than 10 teams, so the brand doesn't need to worry (anymore) about its name not technically representing its contents. Adding another team would bring the conference to 12 teams. More importantly, the addition of another school will allow the conference to host more games in two divisions longer into the season.Continue reading...