Why Cadbury Sponsorship Not a Stretch During London 2012 Summer Games

McDonald's and Coca-Cola aren't the only food and snack brands whose sponsorship of the planet's premier platform for healthy living — the Olympic Games — has been challenged by healthy living advocates. Cadbury is the official snack brand of the London 2012 Summer Games, and has been conducting a marketing blitz in the UK including hosting a free interactive pavilion in London's Hyde Park from July 27 through Aug. 12. And it may not be such a stretch to argue that some chocolate products may aid health.Continue reading...