social media watch
Posted by Sheila Shayon on July 18, 2012 01:08 PM
Unmetric, a social marketing benchmarking company, lets brand marketers compare their social media efforts against their competitors. Many of them in the quick-serve restaurant space will be consuming the firm's just released Fast Food Report, detailing social media efforts of the top 16 U.S. fast food chains from January through April 2012.
Beyond "how many followers?" or "how many friends?" Unmetric analyzes which campaigns are working, with whom, and how effectively. The proprietary Unmetric Score, “is a scientific blend of 24 qualitative and quantitative social media metrics, weighted and balanced to produce a single benchmarkable number.”
McDonald’s takes the trophy for the most astute fast food chain in social media, followed closely by Taco Bell, but for growth and conversation in 2012, it’s the McDonald’s vs. Burger King rivalry that stands out.Continue reading...
Posted by Dale Buss on November 2, 2010 09:00 AM
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Chrysler seeks bank loans before possible stock sale in 2011.
DirecTV drops Comcast's G4 channel in latest tussle between media giants.
Discovery and Oprah Winfrey reveal programming details for OWN, Winfrey's cable channel debuting Jan. 1st.
Disney merges TV distribution and home entertainment units.
Gallup pollsters expect the Republican brand to win big in U.S. elections today, while Google helps voters with voting locator.
GM terminates 500 dealers, over politicians’ objections.Continue reading...
Posted by Brandchannel Staff on April 29, 2010 07:49 AM
Absolut vodka settles trademark dispute.
Ann Taylor investigated over blogger gifts.
Apple will charge a premium to put ads in apps.
AriZona, the iced tea, distances itself from Arizona, the state.
Ask.com grows in popularity.
Baidu rises in China with Google's exit.Continue reading...