brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

brand strategy

In Vermont, Unilever Fights—and Ben & Jerry's Funds—Anti-GMO Activism

Posted by Dale Buss on June 16, 2014 01:51 PM

Ben & Jerry’s may be taking hits from fans over recent recipe changes, but the original foodie ice-cream brand is sticking with its progressive DNA and eliminating some 110 sources of ingredients that contain GMOs. The move echoes the ambitions of the brand's home state, Vermont, which recently became the first US state to mandate GMO labeling.

The move by Ben & Jerry’s also puts the Unilever-owned brand in interesting opposition to the expressed stand of its global parent company, which along with other members of the Grocery Manufacturers Association in the US is suing Vermont over the new law.

But this is the kind of cultural tension that Unilever signed up for when it acquired Ben & Jerry’s from founders Ben Cohen and Jerry Greenfield for $326 million in 2000. At the time, Unilever promised a hands-off policy concerning Ben & Jerry’s social consciousness, and by all accounts the acquiring company has basically complied with that promise over the years.

But the GMO issue is a new kind of test on the unique relationship. Ben & Jerry’s revealed last year that it planned to eliminate all GMO ingredients from its products, and has since become a major supporter of the new Vermont law that is being challenged in court by major CPG brands under the GMA umbrella. In fact, activists have called for a boycott on all GMA members' products—of which Ben & Jerry's is included.Continue reading...

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

brand news

Good Morning, Vietnam: Dunkin' Donuts Thinks You'll Love Their Coffee, Too

Posted by Mark J. Miller on January 30, 2013 05:03 PM

Nguyen Quoc Cuong, Vietnam's ambassador to the United States, met in Washington this week with executives from Boeing, IBM, Microsoft, Google, DHL, KPMG, and Lockheed Martin, along with members of the U.S. Chamber of Commerce, to discuss how to “boost the two countries’ trade ties in a more effective manner.” 

But apparently, Dunkin’ Donuts got the message long ago. The donut/coffee chain has signed a deal with Vietnam Food and Beverage Co. to launch restaurants across Vietnam over the next few years, with the first planned forHo Chi Minh City, The Wall Street Journal reports.

The new eateries won’t just carry traditional Dunkin' fare, but also some regional items.Continue reading...

chew on this

Despite Healthy Eating Trends, Dunkin' Donuts Believes It's Time to Grow

Posted by Mark J. Miller on January 18, 2013 04:02 PM

New York City is downsizing its soda sizes, Australia is placing nasty images on its cigarette packs, and sales of organic food are growing in the U.S. Many places in the world certainly seem a lot more aware of health and wellness than they did only a few years back.

Yet amid it all, the doughnut industry continues to thrive, especially in the United States.

Dunkin’ Donuts it plans to open anywhere from 330 to 360 new locations in the U.S. this year, making it one of the fastest-growing quick-service restaurants.

Dunkin’, which has about 7,000 stores in 36 states, opened 291 stores last year in an effort to eventually have 15,000 locations. The brand “sells 1.7 billion cups of coffee every year,” the L.A. Times reports — more than anyone else.

The brand has just announced it will target California for some of its openings in 2015 — a state where Dunkin' has been runnin' on empty, with no stores there since 2002. Executives are confident that it's time to stage a return.Continue reading...

brandcameo

Men in Black 3 Re-Teams with Weekly World News for Viral Movie Promotion

Posted by Abe Sauer on May 25, 2012 06:05 PM

"Weekly World News is the Wall Street Journal of otherworldly headlines. Any cultural project that deals with what's 'really' out there needs to be working with us."

So said Neil McGinness, CEO of the Weekly World News, when brandchannel asked him about the co-promotional campaign the "newspaper" has been running with Men in Black 3, which is poised to take over as the new #1 movie from The Avengers.

As viral marketing tie-ins and product placements go, the partnership is a tremendously appropriate one. Weekly World News was, after all, with the Men in Black franchise since the beginning.Continue reading...

app watch

American Express iPhone App Serves Up Local Offers

Posted by Sheila Shayon on May 15, 2012 04:04 PM

In its latest social spending salvo, American Express has launched a mobile offer engine, a “spend graph”  for U.S. cardmembers that recommends and ranks local merchant offers real-time based on spending history and location.

“We developed our mobile offer engine with three key points of differentiation in mind: relevance, convenience and value,” stated Josh Silverman, president of the U.S. Consumer Services Group at American Express. 

Piloted via the "My Offers" feature on the American Express iPhone app, local offer recommendations will be concentrated in Los Angeles and New York City with an overlay of nationwide merchants such as Baskin-Robbins and Dunkin' Donuts.  

“My Offers” leverages the Smart Offer technology that powers the company's card sync programs with Facebook, Twitter and Foursquare connecting merchants and Cardmembers.

"In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our Cardmembers save time as well as money by curating meaningful offers for them," added Silverman.

Users can download or update the iPhone app to see "Offers Available for You," along with a dashboard that shows offers added to their card, expiration dates, and savings delivered via a statement credit within three to five days. The brand has also enhanced its Go Social entry tool for SMB’s.Continue reading...

brand news

In the News: Carnival, Murdoch, Beckham & more

Posted by Dale Buss on January 20, 2012 09:02 AM

In the News

AT&T risks customer defections with higher data pricing.

Baskin-Robbins utilizes coquettish voice of Mad Men's Christina Hendricks.

David Beckham, happily back with LA Galaxy, mulls becoming Major League Soccer franchise owner.

Carnival suspends some cruise marketing in wake of Italian shipwreck.

Chevrolet launches Game Time App for "immersive" Super Bowl marketing experience.

Fox makes American Idol available by VOD as first-week ratings dip.

GM claims 2011 global sales crown (incl. record for Chevrolet) but sparks dust-up over tally.Continue reading...

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