Interbrand IQ: The Best Asian Brands Issue

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brand news

In the News: Amazon, Disney, Mercedes-Benz and more

Posted by Dale Buss on March 20, 2012 09:02 AM

In the News

Amazon acquires Kiva Systems for warehouse automation.

Apple sold 3 million new iPads in first 3 days, while legal handling of iPad China trademark dispute questioned, while app developers favor iOS platform.

AstraZeneca abandons experimental antidepressant.

Bed, Bath & Beyond deals with radioactive scare.

Cheesecake Factory revamps menu.

Chevron faces troubled waters after spill off Brazil.

Disney writes down John Carter as flop.

GM faces labor push-back in Europe.

Gap opens first store in South Africa.Continue reading...

brand trainwrecks

Employee Survey Reveals Difficulty Of Brand Engagement

Posted by Abe Sauer on December 23, 2009 10:55 AM

What do Gibson Guitar, United Airlines, DHL, Hertz, and AutoZone have in common?

They are in the top ten of the 25 lowest-rated companies according to a survey of employees conducted by Glassdoor, an organization focused on transparency in the workplace.

The survey targeted eight key workplace factors: Senior Leadership, Communication, Employee Morale, Career Opportunities, Work/Life Balance, Compensation and Benefits, Recognition and Feedback, and Fairness and Respect. The results also address CEO approval ratings. Take this comment, for example:

“Good people overall…[but] An absolutely bizarre culture that top-to-bottom seems to revolve solely around trying not to upset the CEO.” – Anonymous Gibson EmployeeContinue reading...

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