Posted by Dale Buss on January 29, 2013 09:07 AM
Alfa Romeo plans first SUV.
Ford posts big 2012 profit but predicts wider losses in Europe.
Warner Bros. names new CEO, first Asian American to run a studio.
Caterpillar CEO blames big China write-down on "misconduct" by managers there.
American Airlines sees smoother merger path with United Airways after final union approval.
Bausch & Lomb shifts focus to IPO.
Diet Coke details Taylor Swift campaign.
Fatburger has turned around and is sizzling.
Google maps North Korea.Continue reading...
Posted by Dale Buss on December 12, 2012 09:02 AM
HSBC hopes to minimize brand damage from $1.9 billion U.S. fine.
Avon leaves South Korea and Vietnam in $400M cost-cutting move.
FedEx is accused of overcharging.
Amazon strikes sales-tax deal with Massachusetts.
Apple tests new TV designs.
Audi launches driving tech simulation game for Sony PlayStation.
Bausch & Lomb explores selling itself.
Bentley opens boutique at brand HQ.
Cinnabon reaches 1,000th bakery milestone.Continue reading...
Posted by Dale Buss on July 6, 2012 09:01 AM
Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.
Yahoo considers CEO of Hulu for top job.
Porsche tries to adjust to Volkswagen embrace.
Anheuser-Busch encourages responsible drinking.
Bausch & Lomb could go public by year-end.
Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.
Chuck E. Cheese burns long-time voice with new mascot.
Dynegy files for bankruptcy.Continue reading...
Posted by Dale Buss on April 26, 2012 08:59 AM
Ancestry.com acquires Archives.com for $100 million.
Anheuser-Busch warns UFC about fighters' inappropriate comments.
Apple now gets one-fourth of its revenue from China as CEO emerges from Jobs's shadow.
Bausch & Lomb shifts focus from contact lenses.
Bottega Veneta launches personalized fashion.
Burberry passes New York Times critique of designer lines for kids.
Burger King faces higher costs after decision to go cage-free.
Chrysler quadruples first-quarter profits and slow-walks investment in China.Continue reading...
truth in advertising
Posted by Sheila Shayon on August 10, 2010 11:30 AM
Bausch & Lomb has just launched a new contact lens solution brand targeting green-conscious consumers – Biotrue. The minty fresh packaging, however, appears to be the only "green" feature of the brand, prompting the New York Times to take issue with its marketing claims.
Biotrue is billed as the first lens solution that comes close to recreating the tears that occur naturally in eyes. As noted in a science class-style video explaining the biology of the eye, B&L is not so subtly pushing a healthy message to consumers.
“Inspired by the biology of your eyes, it’s the only solution with the same pH and the same lubricant found naturally in your eyes, so you’ll find it easier on them,” claims an image spot created by TM Advertising, part of the Interpublic Group.
As for the packaging, the carton reads: “Bausch & Lomb cares about the environment. This carton and bottle are 100 percent recyclable.”Continue reading...
Posted by Dale Buss on August 9, 2010 09:00 AM
BP tells U.S. officials its cement plug for damaged well was a success, and that its Gulf clean-up costs have passed $6 billion.
H-P faces questions over whether its board acted too rashly in demanding the resignation of CEO Mark Hurd, as the woman at the center of his ethics scandal identifies herself. The New York Times writes, "turning the page on the scandal won't be easy" for HP.
BlackBerry-maker Research in Motion faces a deadline of today to test proposed solutions to its security challenges in Saudi Arabia, as a temporary agreement keeps its services intact there.Continue reading...