Interbrand IQ: The Best Asian Brands Issue

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Ad Watch: ESPN Finds Real Michael Jordan, T-Mobile Girl Loses Pink Dress

Posted by Shirley Brady on April 16, 2012 07:05 PM

ESPN's new Michael Jordan commercial, above, features a different Jordan, hilariously.

Below, P&G's new Tide commercial promotes its support of US athletes at the London 2012 Olympic Games, T-Mobile spokesmodel ditches the pink dress, Planters goes nuts with Men's Health, and more new campaigns:Continue reading...

World Cup Daily

World Cup Watch: iRonaldo + more

Posted by Shirley Brady on June 30, 2010 12:45 PM

Cristiano Ronaldo gets his own (unofficial) iPhone app; check it out after the jump.

Ambush marketing, such as Bavaria's orange-dressed dig at official beer Budweiser, should warn brands, according to Australian law blog.

Nike unveils mural at Selfridge's in London as nod to Team England and Brazil.Continue reading...

brand news

In the News: BP's Hayward on the Hill

Posted by Shirley Brady on June 17, 2010 08:00 AM

BP CEO Tony Hayward will face a tough audience and aim to strike an emotional chord (and avert criminal charges) in his testimony in Washington today, as company's shares rise on news of $20 billion compensation fund. Obama's speech on the oil spill Tuesday night? Too "professorial" says linguist.

Two Dutch women appeared in court in South Africa, facing jail time over Bavaria Beer's ambush marketing stunt at the World Cup.

AOL confirms Bebo sale to turnaround firm.

Bank of America and other banks hope to phase out free checking without alienating customers.

Boots becomes first major UK retailer to adopt contactless Mastercard payments.

Facebook valuation debate: $3.60 or $136.38 per fan?Continue reading...

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