Best Global Green Brands 2013

auto motive

GM Electric Car Critic Plugs Chevy Volt

Posted by Shirley Brady on December 3, 2010 10:45 AM

Former "Baywatch Babe" Alexandra Paul criticized General Motors for not doing enough to spur electric cars in the US in the 2006 documentary, Who Killed the Electric Car? — a documentary specificially about GM "killing the electric car."

In that film, the actress was shown being arrested along with other protesters who attempted to block GM car carriers taking the remaining EV1s, GM's first-generation electric car that led to the Chevrolet Volt, to be crushed.

Now she's helping plug the Volt, which she calls "an amazing piece of machinery" and "more advanced than what any other car company in the world is doing." She says she believes in second chances, and likes how GM has turned around to embrace EVs with the Volt. High praise indeed.Continue reading...

celebrity brandcasting

ABC's Brand Gets Lift From “Dancing With The Stars”

Posted by Dale Buss on March 24, 2010 02:59 PM

Not even the semi-catatonic ramblings of the second man on the Moon were enough to dampen viewer enthusiasm for Dancing with the Stars in Monday night’s premiere showing of the long-running ABC hit reality program. The show debuted with its best opening-night viewership numbers ever, with a Nielsen-preliminary 23.9 million viewers.

In the opener, it immediately seemed ill advised to include 80-year-old former astronaut Buzz Aldrin among the stars, as he could barely move on the dance floor and his few comments were nearly unintelligible. Dancing’s last octogenarian, Cloris Leachman, at least was an actress with stage presence and a sharp wit.

But the other elements that ABC introduced and tweaked for this 10th season of Dancing all seemed to work nicely, improving the show – and portending continued robust ratings when it returns next week.Continue reading...

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