Posted by Dale Buss on January 31, 2013 12:02 PM
One of the dangers for brands in releasing Super Bowl ads and teasers early is that it allows the criticism to start early as well.
That's what various brands are facing even before kickoff of the Big Game, as Coca-Cola is the latest brand feeling the heat over its pre-Game teaser. Coke is getting criticized for its depiction of Arabs in its desert-set spot, above, while Volkswagen undergoes more examination of the Jamaican accents of the white characters in its "Get Happy" spot.
In other game-related brand developments leading into Sunday's big game, Samsung just released its Super Bowl ad teaser, "El Plato Supreme," featuring Seth Rogen and Paul Rudd pitching their ideas for Samsung's Big Game ad: "The Next Big Thing," a 2-minute spot directed by Jon Favreau, that will air during the 4th quarter of Super Bowl XLVII on Sunday. This is the second year Samsung Mobile has an ad running during the Super Bowl:Continue reading...
Posted by Dale Buss on January 22, 2013 05:05 PM
Super Bowl XLVII may be unique in that one of the biggest potential branding opportunities has suddenly materialized less than two weeks before the Big Game. And the opportunity is called the Brothers Harbaugh.
It seems unlikely that even the biggest brands would be able to land a deal with Jim or John Harbaugh, or both, this close to the Super Bowl, given that each is now consumed with how to beat the other's team -- and that, for the winner at least, there should be plenty of endorsement opportunities after the game.
But some marketers may be able to figure out how to tie themselves tangentially at least, maybe even convincingly, to what already has become the most intriguing Super Bowl story line perhaps in decades: the mutual success and striving of two accomplished opposing coaches, less than two years apart in age, who happen to be siblings. They're also young for their profession, telegenic, well-spoken and smart.
So we await news on Brother International or some other less obvious brand figuring out how to tap into all of that. In the meantime, there are plenty of other brands gearing up for a Super Bowl lift ahead of Game Day, including Mercedes-Benz.Continue reading...
brand and bottle
Posted by Abe Sauer on January 18, 2012 08:05 PM
Beer me! Or, as they are saying in Ohio, "Yuengling Me!" The Dayton Business Journal reports that Ohioans have been gulping down so much of the Pennsylvania-made beer that D.G. Yuengling & Son is now America's largest brewer. (Suck it, Boston Beer Co.)
But Ohio boozehounds appear to be the outliers. Last year was a sobering year for beer sales, with shipments at their lowest level in the US since 2003. Global beer shipments flattened out by 2.9 million barrels, a drop of 1.4 percent from 2010. So brewers are looking to that same group everyone looks to for a bailout: China. Continue reading...
Posted by Abe Sauer on May 30, 2011 11:30 AM
Sure, there have always been the brand-mocking clothing of dumb punks, be it North Face-skewering "South Butt" or the wit of "Mountain Don't."
Now, usually reserved conservatives are getting in on the fun. Below, a collection of corporate-spoofing t-shirt designs that promote the politics of the right.Continue reading...
Posted by Shirley Brady on May 18, 2010 07:58 AM
BP suspends marketing activity (but keeps up social media response) as Obama moves to name panel to investigate Gulf disaster. Other oil brands are staying resilient.
A coalition of America's largest food companies, including General Mills, ConAgra Foods, Kraft Foods, Kellogg, Coca-Cola, PepsiCo and Hershey, commit to taking 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity.
As the Ritz-Carlton prepares to take world's tallest hotel crown in Hong Kong, luxury hotels are booming in China.
European travel brands capitalize on ash cloud flight chaos.
Facebook on cusp of 500 million users.Continue reading...
Posted by Stephanie Startz on November 30, 2009 09:00 AM
Saab draws fresh interest after deal with Koenigsegg collapses. [WSJ]
iPhone-on-steroids may arrive mid-2010, available on AT&T and Verizon Wireless. [24/7 Wall St]
Monsanto's market dominance in crop seeds draws antitrust scrutiny. [WaPo]
Google fights to become the Number 1 search engine in Japan. [NY Times]
Wal-Mart's co-op ads are attractive, but costly for featured brands. [AdAge]
Panasonic takes on low-cost competitors with cheaper white goods. [FT]
Companies use Twitter for customer service assistance during the holiday season. [NY Times]
(More headlines: "Extreme" beer, C&C.)Continue reading...