Posted by Mark J. Miller on March 28, 2013 01:37 PM
When consumers pick up a bottle of Champagne, they know it’s from France, and when they scarf down some Prosciutto di Parma, they know it’s from Italy. Now, manufacturers of Belgian chocolates are trying to legally protect their chocolate so that when folks pick up products with the phrase “Belgian chocolate” on it, you can be sure it's from Belgium.
After all, chocolate is big business in Belgium. The Telegraph reports that there are “over 200 chocolate firms, more than 2,000 chocolate stores and museums drawing thousands of sweet-toothed visitors every year.” Exports of the product are worth $5.1 billion. That’s a lot of cacao.Continue reading...
Posted by Dale Buss on March 28, 2013 09:22 AM
BlackBerry reports surprise profit after cutting expenses.
Twitter ad revenue projected to approach $1 billion next year as report says it agreed to allow censorship in Russia.
Chevron cuts executive compensation after string of accidents.
Belgium looks to EU for copyright protection of Belgian chocolate brand.
Best Western opens luxury hotel in Haiti, the first U.S. brand to break ground there.
CBS could make TV Guide Network an "ESPN of celebrity gossip."
Comcast scores court victory in Philadelphia.
New Dentyne Ice campaign gets its message across with icy alphabet.
EADS gets backing of makeover plan by shareholders.Continue reading...
chew on this
Posted by Dale Buss on August 6, 2012 11:17 AM
Domino’s Pizza has overhauled everything from its branding to its pizza recipes to its advertising over the last couple of years, and now the biggest pizza deliverer on the globe is pressing change in a number of new ways.
For one thing, Domino’s continues to push as much business as possible to online ordering, a trend that has been overtaking the pizza trade for a while now. This week, digital customers in the US will receive half off on all pizzas ordered at the listed menu price.
Also as part of this promotion, Domino’s is reminding American customers how many options they have for getting their pizza just right. At a time when some other products are getting simpler for ease of manufacturing and to cut costs for brands, Domino’s wants to let pizza eaters know that they could line up their pies more than 34 million different ways.Continue reading...