Posted by Stephanie Startz on November 9, 2009 05:12 PM
The holiday season is a time for giving thanks, celebrating with friends and family and taking part in time-honored tradition. And what brand says “Home for the Holidays” more than Macy’s?
Drawing on its storied history as sponsor of The Macy’s Thanksgiving Parade and starring role in Miracle On 34th Street, Macy’s is confident its heritage brand will resonate with consumers this holiday season. The retailer is attempting a do-over from last year's dismal sales season, and is tying their holiday promotions to last years “Believe” campaign.
“Believe” draws not only on the brand's association with the Thanksgiving Parade in New York City and the film Miracle On 34th Street, but harks back to the 1897 New York Sun editorial, “Yes, Virginia, there is a Santa Claus.”Continue reading...