Posted by Abe Sauer on November 12, 2012 12:32 PM
Country? England. Gun? Shot. Agent? Provocateur. Murder? Employment. Skyfall? Product placement.
The latest James Bond film hit the US this weekend, letting audiences decide for themselves what all the product placement hubbub was about. The verdict? Meh. Some valuations have nailed down some dollar numbers on just how much exposure Skyfall brought its top-line brand partners, but what about the unidentifiable brands on-screen?
Despite no label ever being seen, at least one already has backorders going into 2013. And what to make of Bond's glorious return to tobacco?Continue reading...
Posted by Abe Sauer on November 1, 2012 02:42 PM
The upcoming James Bond film Skyfall is a marketing juggernaut for its tie-in partners as well as for the products that will actually appear in the film. These placed products include Coke Zero, Sony, Caterpillar, gunmaker Walther and, of course, most famously, Heineken. Even Turkey and China are associating with 007.
One of the firms responsible for some of Skyfall's product placement is Seesaw Media. Brandchannel spoke with Seesaw Media Founder and Director Darryl Collis about the hullaballoo over the product placement in Skyfall as well as how all of the negative media might impact future product placement deals.Continue reading...
Posted by Abe Sauer on August 22, 2012 04:02 PM
Hollywood has long embraced motorcycling leathers brand Belstaff. And now, Belstaff is officially doing the same.
"Luxurious irreverance [sic]" is how Belstaff's Facebook page describes its l2012 Autumn Winter campaign featuring Hollywood star Ewan McGregor. But even as Belstaff embraces a silver screen spokesman and has one of its most prolific, blockbuster product placement years ever, the brand could be doing a great deal more to capitalize on its success. Continue reading...
Posted by Dale Buss on May 15, 2012 08:50 AM
Best Buy, JPMorgan, Yahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.
Amazon reportedly prepping front-lit Kindle for July.
Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.
Activision Blizzard goes back to the future for new games.
Apple plans iCloud upgrade, and thinner laptops with Intel chips.
Baidu enters China's crowded low-cost smartphone market.
BMW touts "ultimate service" in new campaign.
Budweiser strikes deal with Jay-Z for annual concert.Continue reading...
Posted by Dale Buss on January 31, 2012 09:03 AM
Apple hires Dixons CEO as new retail chief, while iPad sales propel Apple to top of PC market over HP. Apple patent challenger Samsung, meanwhile, faces EU inquiry.
AT&T names new strategy officer in management shuffle.
Bang & Olufsen debuts cheaper line of high-tech gadgets.
Belstaff brings luxury leather jackets to London and New York with dual flagships.
BSKyB to start movie service rivaling Netflix.
BlackBerry-maker RIM posts corporate governance report indicating why co-CEO role was scrapped.
Carrefour names yet another CEO in turnaround struggle.Continue reading...
Posted by Abe Sauer on December 1, 2011 11:55 AM
Opening Dec. 21, Mission: Impossible - Ghost Protocol is the fourth installment of the Tom Cruise franchise in which agent Ethan Hunt accomplishes, as promised, very possible missions. The movie will be a blockbuster, no doubt, at the box office and for its partners who've ponied up for marketing tie-ins and in-movie product placements.
But this Mission: Impossible installment has, fittingly, a clandestine brand partner — Apple. It's a brand that the spy series has not teamed up with since its first mission 15 years ago. And, like all good agents, nobody is talking about it.Continue reading...
Posted by Abe Sauer on February 21, 2011 12:00 PM
When we noted that Chrysler was going to crank up the volume on its product placement efforts in the coming year we had no idea it was going to get this loud this fast.
I am Number Four, which came in second at the US box office over the weekend, features both new Charger and new Challenger models. But that's not the product placement that steals the film. No, it's not the Belstaff jackets either.
Think of of it as iAm iPhone Four — one long Apple iPhone commercial held together by a plot about a powerful teenage alien hunted by other aliens.Continue reading...
Posted by Abe Sauer on November 22, 2010 02:00 PM
As we noted last week, the Harry Potter franchise has featured very, very little in the way of product placement. This certainly has resulted despite almost certain overtures toward producers to include some. In fact, in the first six films of the series, a total of only nine identifiable products have appeared. Most of those nine were incidental: an Adidas glimpse here, a passing Ford there.
The seventh, and second to last, Harry Potter film (Harry Potter and the Deathly Hallows: Part 1) is no change from course, featuring just four products. Yet, one of those is far from incidental, and marks just one more achievement for a brand that has become one of the most successfully placed products ever.Continue reading...