Posted by Dale Buss on September 18, 2012 09:06 AM
Apple shares reach $700 as iPhone 5 shatters sales record.
Belvedere owes Bruce Willis for years of representing Sobieski vodka.
Burberry says strategy won't change as brand brings capes to London Fashion Week.
Chrysler and GM will get a chance at deal similar to new labor accord between Ford and Canadian Auto Workers.
Conde Nast plans French Vanity Fair.
Dole Food to sell businesses to Itochu.
Dos Equis finds some fans unimpressed with Obama endorsement by its "most interesting man" actor.Continue reading...
Posted by Sheila Shayon on June 4, 2012 10:01 AM
(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.
“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.Continue reading...
Posted by Dale Buss on April 2, 2012 08:59 AM
Angry Birds are coming to TV.
Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.
Belvedere vodka "rape ad" actress sues Moet Hennessy.
BMW unveils "sexy" i8 Spyder concept.
Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.
Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.
Coty offers to buy Avon for $10 billion.
Current nixes Keith Olbermann as on-air anchor, citing behavior.
Dunkin' Donuts launches Hispanic marketing campaign.
Facebook delves deeper into search.Continue reading...
Posted by Abe Sauer on March 26, 2012 07:58 PM
The first thing one has to say about this new Turkish shampoo ad from Biomen is that der Führer did have quite the silky-looking head of hair. The second thing, of course: what the hell is going on here?
It's just one more in a long line of Hitler ads we've examined. And oh yeah, there are protestations. Translation of the ad after the jump.Continue reading...
Posted by Sheila Shayon on June 6, 2011 04:00 PM
Luxury brands that don't allow fans to post comments on their Facebook walls score lower for engagement (and "Facebook success") than those that do.
That's just one of the findings from a new report that rates the Facebook savvy of 100 luxury brands across Auto, Beauty, Fashion, Watches and Jewelry, and Spirits and Champagnes.
The L2 "Prestige 100" Facebook report, produced in partnership with Buddy Media, gives top marks to the top three brands on Facebook are BMW, Clinique, and Audi, #1-3 respectively. Each brand was scored against more than 200 qualitative and quantitative data points and ranked across four criteria: Size & Growth, Engagement, Programming and Integration.
Automotive and Beauty brands nabbed the top seven spots in the ranking, with the Watch & Jewelry industry earning the lowest average Facebook IQ.
The Top 10 luxury brands on Facebook, according to the new report:Continue reading...
Posted by Abe Sauer on January 14, 2011 06:00 PM
Before we get to this week's quiz or this week's look at the battling beer placements in this week's two big releases, The Green Hornet (starring Seth Rogen) and The Dilemma (featuring Vince Vaughn and Kevin James), kick back and take in the above snapshot of beer brands and product placement put together for the blog Filmdrunk.
Done? Good. Now let's look at all the intriguing product placement around this week's dueling "tall doofus" films, including a "ooh" at what could have been, with an attractive offer to replace Green Hornet's iconic Imperial Crown with a Beemer.Continue reading...
Posted by Abe Sauer on November 23, 2010 12:00 PM
After racking up big-screen product placements in hit number one films Kick-Ass, Paranormal Activity 2, The Town, and Wall Street: Money Never Sleeps this year, it appears Dunkin' Donuts isn't slowing down. The new trailer for the April 2011 sci-fi thriller Source Code features a mind-bending plot… and a delicious bag of Dunkin' bear claws (above). Check out more movie and TV product placements after the jump.Continue reading...
Posted by Sheila Shayon on June 3, 2010 05:00 PM
We keep watching him in the movies, making him the seventh highest-grossing actor in a leading role, ninth highest if you include supporting roles, whose films have grossed about $3 billion in North America.
His latest, perhaps tougher, role: plugging Sobieski vodka, as the Polish brand’s celebrity spokesman and, now, part owner. Appearing in its new English-language campaign with Sobieski’s CEO, Krzysztof Trylinski, Willis readily admits “What the heck does Bruce Willis know about making vodka? Nothing.”
Sobieski is the top seller in Poland and has been available in the U.S. for three years, but with minimal brand awareness.Continue reading...