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brand news

Brands to Watch: Bing, BP, J&J, MySpace and more

Posted by Shirley Brady on January 14, 2011 05:00 PM

Brands to Watch

Bing and Kinect will be in the spotlight as part of Microsoft's ad buy during the Golden Globes.

Charlie Chaplin copyright issue affects 10-year-old's fundraiser.

Republican party chairman contender Michael Steele drops out as Reince Priebus is named.

BP boosts holdings in Russia, swapping $7.8 billion in stock for a 9.5% stake in state-owned Rosneft firm.

Facebook pitches UK advertisers with first summit.

First Direct claims its iPhone app is first transactional banking app.Continue reading...

brand news

In the News: BP, HP, J. Crew and more

Posted by Shirley Brady on November 23, 2010 09:00 AM

In the News

Apple announces Black Friday sale.

BP's $2 billion Gulf compensation fund fails to quell critics.

Citi launches "financial capability" site to educate consumers.

Coty is buying Philosophy, one of of Oprah's "Ultimate Favorite Things" brands.

Disney's video games chief steps down.

Gawker forced to remove Sarah Palin book excerpts.

GM plans 100-dealer network for Baojun in China.Continue reading...

brand news

In the News: "We Will Make BP Pay"

Posted by Shirley Brady on June 16, 2010 08:00 AM

President Obama's first White House speech last night, which addressed the Gulf of Mexico disaster, lambasted BP's "recklessness" and promised the company's reparations fund and swift action, while also focusing on U.S. energy policy.

In response to Obama's speech, a BP spokesperson told CNN that the company shared his goals of "shutting off the well as quickly as possible, cleaning up the oil and mitigating the impact on the people and environment of the Gulf Coast," and viewed today's Washington hearing with BP executives "for a constructive discussion about how best to achieve these mutual goals."

BP, also under fire for staff "reporter" while blocking media, now faces more than 225 lawsuits in 11 states. TED's upcoming Washington event will tackle the oil spill later this month. More brands in the news after the jump.Continue reading...

health fallout

Latest Tylenol Recall Recalls Past Crisis

Posted by Barry Silverstein on May 3, 2010 12:43 PM

Call it Nightmare on Main Street.

While the movie remake Nightmare on Elm Street was terrifying movie-lovers this weekend, Johnson & Johnson was dealing with a nightmare of its own: the recall of seven products, including children's Tylenol. The recall was prompted by "manufacturing deficiencies" that could lead to "potency, purity or quality" problems, according to the Food and Drug Administration announcement on Saturday.

Consumers with a long memory can't help but relate the current recall to the infamous Tylenol crisis in 1982. Several people died after taking Tylenol laced with cyanide, before it was discovered that tampering caused the tragedy. Johnson & Johnson, though not at fault, was lauded for its quick reaction.

The company spent over $100 million to remove all Tylenol from store shelves and create a new tamper-proof bottle, an industry first which created a standard for pharmaceutical packaging. Consumer confidence eventually recovered and Tylenol regained its market share. This time, it seems, Johnson & Johnson's McNeil Consumer Healthcare unit, who makes children's Tylenol, has been less responsive.Continue reading...

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