brands under fire
Posted by Mark J. Miller on April 24, 2013 12:42 PM
Marvel Entertainment may have brought a lot of joy to a lot of folks over the years with the creation of such characters as Spider-Man, Captain America and the Hulk, among tons of others, but one group isn’t exactly feeling the love these days: American musicians.
The unhappiness stems from the fact that Marvel, which is owned by Disney, has been using European musicians that come cheaper than their American counterparts to score its many successful films in recent years, the Los Angeles Times reports.
The American Federation of Musicians is drawing attention to their discontent with protests at Marvel Entertainment’s L.A. locations as well as nearby stops where the newest installment of Captain America is currently being shot and outside the El Capitan Theatre, which will host the world premiere of Iron Man 3 Wednesday.Continue reading...
Posted by Kristen Van Nest on April 17, 2013 12:20 PM
Last year, Starbucks declared its support of same-sex marriage, which resulted in a boycott by the National Organization for Marriage. The coffee chain hasn't backed down one bit, however, as CEO Howard Schultz continues to blur the line between business and the personal lives of his millions of customers.
At a recent annual shareholders meeting, Tom Strobhar, a shareholder and founder of the Corporate Morality Action Center, an anti-abortion, anti-gay marriage organization, suggested the boycott had a negative impact on first quarter sales and earnings. The ever-outspoken CEO swiftly responded, “Not every decision is an economic decision... The lens in which we are making that decision is through the lens of our people. We employ over 200,000 people in this company, and we want to embrace diversity."
Schultz then told Strobhar he was more than welcome to sell his shares and take his money elsewhere. While the remarks seem brazen, Starbuck’s stance on hot-button political issues and support of equal rights for its employees have been a part of the brand’s long-term strategy to increase internal brand engagement and decrease turnover. What's more, taking a position on causes that affect its workforce has had a positive impact on its bottom line.Continue reading...
Posted by Dale Buss on October 21, 2011 05:01 PM
Walmart may employ more than 1% of the U.S. labor force, but it's not ingratiating itself with the 99% who are marching in its streets — at least, the ones who were marching in the nation's capital last night.
Economic pressures in the United States continue to roil the world's biggest retailer, which this week told its U.S. employees that it plans to shift a substantial share of the health-care cost burden back onto them in a roll-back of the major coverage expansion the company made just a few years ago.
Citing rising costs, the nation's largest employer stated, according to the New York Times, that all future part-time employees who work less than 24 hours a week on average will no longer qualify for any of the company's health-insurance plans. Related moves include a significant health-insurance premium boost for full-time staff.Continue reading...