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Air France Evokes Flight in New Global Spot with Benjamin Millepied

Posted by Shirley Brady on September 22, 2011 11:33 AM

New York-based dancer Benjamin Millepied may be better known for being a parent with partner Natalie Portman these days, but the Black Swan choreographer-turned-actor is also getting into the endorsement business.

Above, check out "l'Envol," a balletic ode to flight, the new global branding spot for Air France. The simplicity and minimalism of the campaign is a dramatic contrast to British Airways' new heritage-based global campaign.

Millepied clearly likes French brands, as he also can be seen in a flighty new spot for Yves Saint Laurent, which you can watch below below.Continue reading...

brand news

Brands to Watch: Borders, News Corp., Cisco & more

Posted by Shirley Brady on July 18, 2011 06:00 PM

Brands to Watch

News Corp.'s Rupert Murdoch and son James prepare to testify Tuesday before a British parliamentary hearing on phone-hacking scandal as former News of the World whistleblowing journalist is found dead and The Sun's website is hacked.

Borders calls off auction, announces plans to liquidate and close doors by September.

Cisco slashes workforce by 11,500 positions.

Apple seeks to expand iPhone availability in China.

CNN is first TV network to stream 24/7 online and on mobile.

Delta cuts service to smaller markets.

Dunkin' Brands leads wave of IPOs in the US.Continue reading...

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