Heineken Woos James Bond Fans to Like Skyfall Tie-In With Bond Girl Facebook Plea

Through the seven kazillion James Bond books and movies, the guy has tipped back a few boatloads of alcohol. It’s a small wonder he can find the dexterity to operate his tear gas cartridge disguised as talcum powder or dodge the dagger shoes worn by SPECTRE agents. Along the way, he’s been labeled a vodka martini man – "shaken, not stirred," of course — even though Champagne is the most frequent tipple he’s served.

In the soon-to-be-released Skyfall, though, Bond will reach for a Heineken since the Dutch brewer has forked over a reported $45 million to have its brand incorporated in the film. The product placement announcement earlier this year got a few fans' knickers in a twist, including one who played 007 in days gone by.Continue reading...