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chew on this

CES Watch: HAPIfork Wants Consumers to Give a Fork About What They Eat

Posted by Dale Buss on January 9, 2013 05:29 PM

One of the more buzz-worthy exhibits at International CES in Las Vegas this week has proven to be HAPIlabs' booth. One of a glut of new health-centric gadget makers at CES vowing to track consumers' every blip and move, the developers of the device promise that its battery-operated, digitally connected HAPIfork can help you eat less and save weight by reminding you to ingest more slowly. Mom would be so proud.

"It tracks the time you start eating, the length of your meal and the number of times you bring your fork to your mouth," HAPIlabs CEO and Founder Patrice Boutain explained to ABC News in an interview at CES. If you go for too many of what he called "fork servings," HAPIfork lightly vibrates in objection and lights up an LED warning on the fork handle — sort of like the gentle reminders that occur these days in high-end, wired automobiles when you stray out of your lane.

A video for HAPIfork shown at CES promises that the device can help monitor your eating behavior, encouraging healthier habits and weight loss. It's CES, so it's touting its a Bluetooth connection, USB connector, mobile app, virtual coach and "fun social game." It'll be $99 when it becomes available at retail this year.Continue reading...

London 2012

London 2012 Watch: GE Brings London Olympics to Life

Posted by Sheila Shayon on July 30, 2012 04:29 PM

Olympics sponsor GE is using data visualization to engage the public in the gargantuan logistical underpinning involved in mounting and hosting the Olympic Games.

"What (g)oes into building an Olympic city? GE's chief marketing officer Beth Comstock tweeted from a panel discussion Monday on the future of cities at the London Olympics. "Lots of technology and big machines hidden in plain sight." Her tweet linked to GE's Building the Games interactive map, which (powered by Bing search) features GE's infrastructure work behind the scenes of London 2012.Continue reading...

social marketing

#WhatWorks for GE CMO Beth Comstock? Collaboration to Spur Healthcare Innovation

Posted by Shirley Brady on February 14, 2012 05:55 PM

Above, GE Chief Marketing Officer Beth Comstock discusses the "great mash-up" — the collaboration between big companies, start-ups, government and academia driving healthcare breakthroughs, as GE demonstrated in the "big data" elements of its Super Bowl campaign. Feel free to follow and join in the conversation via the #WhatWorks hashtag on Twitter.

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