Posted by Dale Buss on November 15, 2011 06:01 PM
With flood waters in Thailand still afflicting its global supply chain, what Honda could use right now is some distractions. How about its own sense of humor — and some exciting future products?
OK. Honda and its Acura luxury brand are certainly coming through with the former, launching seasonal advertising campaigns to promote their holiday-incentive programs. Happy Honda Days here back again, delivering fine shots of irreverence just as Americans might be ready for such a 'tude, bracing for the holiday commercial avalanche.
For instance, "Elves are shoddy craftsmen," intones the Honda brand's dry-humored new spokesman, actor Patrick Warburton, in one new spot, clad in a festive red cardigan. By contrast, he says, Honda vehicles are made by "real human beings, with a dedication to quality."
And just to make sure the Yuletide-flouting point isn't lost, he adds: "You don't build the most durable, longest-lasting line of cars in their class with weak little elf hands."Continue reading...