Interbrand IQ: The Best Asian Brands Issue

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Will China's War on Fixie Bikes Slam Brakes on Growing Hipster Culture?

Posted by Abe Sauer on April 2, 2013 01:03 PM

Beijing's ban on fixed gear bicycles or "fixies" was dismissed on local English language blogs as an April Fool's gag. But then China's state-run media carried another report that Fujian, a southeast province outside of Shanghai, had also banned fixies. It followed numerous late March anti-fixie stories in the Chinese press.

China's brewing war on fixies, the ubiquitous accessory of US hipster culture and an increasingly popular creative outlet for free expression for China's similarly hip youth, is very real. And further actions like those in Fujian and Beijing could turn out to be a blow to a market that is just beginning to blossom.

"If the 'fixie' has no brakes, it cannot be ridden on the road and the police will punish riders according to the law," read the March 26 declaration from the Beijing Morning Post. The Post had noted that in Fujian's Zhangzhou city, a 13 year-old girl riding a fixie without brakes was recently killed in a traffic accident.Continue reading...

brand extensions

DeLorean and Audi Put Their Brands on Two Wheels

Posted by Mark J. Miller on May 23, 2012 01:41 PM

Discerning bicycle enthusiasts with a taste for the finer things in life are in luck. Both Audi and DeLorean are producing cycles worthy of some attention. While the DeLorean sticks to the conventional man-made energy source, Audi’s concepts will provide a motorized option to help any cyclists who get a little bored with the continued cranking.Continue reading...

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