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brand news

In the News: JPMorgan, P&G, Virgin & more

Posted by Dale Buss on May 11, 2012 09:01 AM

In the News

Amazon plans to lend Harry Potter e-books.

Apple will help upgrade Foxconn factories in China.

AT&T sees regulatory logjam delay deals in wireless.

Betsey Johnson confirms plans to liquidate.

CBS sues ABC alleging new reality series rips off Big Brother.

Chuck E. Cheese plans to test gluten-free products.

Coca-Cola finds its Hellenic unit hit by perfect political and economic storm.Continue reading...

brand news

In the News: Kindle, Panasonic, Virgin & more

Posted by Dale Buss on December 12, 2011 09:01 AM

In the News

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

brandcameo

With Big Brother Looming, Channel 5 Spies Corporate Synergy in Product Placement

Posted by Mark J. Miller on July 11, 2011 01:00 PM

The meltdown of Rupert Murdoch's British media empire isn't the only big media story out of the UK.

Media-watchers are keeping a close eye on Northern & Shell, the TV and publishing company that owns magazines (OK! and New!), newspapers the Daily Star and Daily Express, and Channel 5 in the UK. It is estimated that its total media reach is 39 million people each month, the Independent reports, making it Britain’s third-largest media company in terms of revenue.

That bottom line may grow further, thanks to the UK's recent introduction of product placement within TV programming — and the fortuitous return of controversial reality series Big Brother to British TV, thanks to a two-year deal with Channel 5 and the (supposedly) defunct series' producers.Continue reading...

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