cause marketing

With No Trademark Protection, Ice Bucket Challenge is Open to All

Posted by Mark J. Miller on September 2, 2014 05:12 PM

Bill Gates and Jennifer Lopez have done it. Martha Stewart and Donald Trump have, too. Your friends and neighbors have probably shown off their efforts on social media. Perhaps even you have done it.

“It,” of course, is the ALS Ice Bucket Challenge, the viral awareness campaign that has raised over $100 million towards research for ALS, also known as Lou Gehrig’s Disease.

The Challenge, which was briefly the focus of a US Patent and Trademark Office application that has since been pulled, is still going strong on social media channels around the globe, and in turn is inspiring other causes to attempt to adopt viral, "Challenge"-inspired campaigns.Continue reading...

viral buzz

It's On! How the Ice Bucket Challenge is Benefiting ALS—and Brands

Posted by Sheila Shayon on August 15, 2014 04:57 PM

It’s an exclusive club and growing every day, but you might ask, what do New Jersey Governor Chris Christie, Facebook CEO Mark Zuckerberg, Microsoft co-founder Bill Gates, Ethel Kennedy, Justin Timberlake and Martha Stewart all have in common?

They've all accepted the Ice Bucket Challenge, a viral social fundraiser for ALS, also known as Lou Gehrig's Disease, that is prompting a Who's Who of participants to dump buckets of ice water over their heads in the name of medical research. The social movement, which has benefited the US national ALS Association, asks participants to nominate three others or make a $100 donation to ALS within 24 hours of the nomination. And donating they are.

“If we look at donations Association-wide (which includes national and chapter revenue), our organization has received $9.5 million compared to $1.6 million during the same time period last year (July 29 to August 15)," an ALS Association spokesperson told brandchannel. “From July 29 to August 15, the national office of The ALS Association has received $6.7 million compared with $34,800 in donations during the same time period last year. These donations have come from existing donors and 184,812 new donors to The Association.”Continue reading...

brandcameo

The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

Posted by Abe Sauer on May 16, 2014 01:23 PM

A is for Apple, B is for Buzz Marketing, C is for Captain America 2: With the departure of product placement legend Suzanne Lindbergh, who joined Jawbone last year and just signed on as global VP of buzz marketing at AOL, Apple has posted a job opening to take over some of those duties as Buzz Marketing Manager. Duties include "Build and maintain relationships with high-profile influencers" and "work with the creative side of film & TV to place Apple products." Such as arranging opportunities like the Apple Store scene in recent hit film Captain America 2 (above).

Have your Chipotle with Malcolm Gladwell, Toni Morrison or Michael Lewis: In its new campaign, cups and bags at the chain will feature short stories by famous authors so you can feed your mind with great writing while eating. Crazier still, the whole thing was the idea of Chipotle fan and best-selling novelist Jonathan Safran Foer.Continue reading...

green shoots

Branson Launches Collective Effort to Convert Caribbean to Renewable Energy

Posted by Sheila Shayon on February 10, 2014 07:41 PM

Sir Richard Branson plans to turn his love affair with the Caribbean into an uber-plan to help other tropical destinations generate power from wind and solar energy instead of diesel. 

With plans to use his two personal islands as examples of how it can be done, Branson, the founder and CEO of Virgin, hosted 12 governments and five prime ministers, along with bankers and investors on Necker (or "Island Zero") and Moskito island to hear plans of how to "green" the Caribbean one island at a time. Necker and Moskito will be 75 to 80 percent converted to renewable energy as working models for the other islands, and expertise from US energy think tank the Rocky Mountain Institute and Branson's green business group, Carbon War Room, will provide assistance and the blueprint.

So far, Branson's "Ten Island Challenge," a friendly competition to see which island can scale clean technology fastest has gained the commitments of eight countries: St. Lucia, the British Virgin Islands, St. Kitts and Nevis, Grenada, Turks & Caicos, Dominica, Columbia for the islands of Providencia and San Andres, and Aruba. In addition to the country-based improvement projects, other, more specific projects will be supported by private-sector loans from the US government of up to $250 million.Continue reading...

brand news

In the News: Coca-Cola, Aston Martin, Sony and more

Posted by Dale Buss on February 6, 2014 09:12 AM

In the NewsCoca-Cola teams with Green Mountain for home soda-making systems.

Aston Martin recalls 75 percent of cars made since 2007.

Sony slashes outlook and puts Vaio PC brand on block.

CBS wins rights for new Thursday night football package.

GM posts fourth straight profitable year since bankruptcy.

ADT addresses security anxieties.

Apple is hit with $2 billion cellular patent claim in Germany.

Buffalo Wild Wings capitalizes on lower chicken-wing prices.

GlaxoSmithkline returns to growth despite China problems.

Google dodges EU $5 billion anti-trust fine.Continue reading...

executive decision

Microsoft Elevates Nadella to CEO with a Mandate to Drive Innovation

Posted by Dale Buss on February 4, 2014 02:57 PM

Microsoft confirmed today that the right person was in-house all along as it named Satya Nadella its new CEO, succeeding Steve Ballmer to become only the third Chief Executive in the company's history along with founder Bill Gates.

With his name only recently being tossed into the race that was rumored to attract such external candidates as Ford CEO Alan Mulally and other notable front-runner Sundar Pichai, a Google exec, Nadella assumes the top role of what once was the definitive technology bellwether.

Pundits and analysts were quick to outline the many challenges that face the 22-year Microsoft veteran in his new role, including the "most pressing" question of "whether or not Microsoft still wants to be an arbiter of technology," Bloomberg Businessweek said, arguing that, "in many ways, Google has become the company Microsoft always hoped to."Continue reading...

brand news

In the News: Microsoft, Facebook, AT&T and more

Posted by Dale Buss on February 4, 2014 09:08 AM

In the News

Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.

Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown

AT&T hails Olympians with new app.

Lenovo and Sony reportedly eye PC business alliance.

Nestle sells PowerBarMusashi brands to Post.

Alfa Romeo names new rear-wheel drive platform “Giorgio.”

AppleMicrosoft join carriers in $750M pledge to education.

Apple is reportedly building out its own content delivery network.Continue reading...

executive decision

Could Microsoft's Enterprise Chief Lead Company to Mobile Greatness?

Posted by Mark J. Miller on January 31, 2014 02:53 PM

It's been nearly six months since Microsoft launched its CEO search and announced that Steve Ballmer would be stepping down. And while months of rumors have led industry analyts to mull who might fill the seat, from Ford CEO Alan Mulally to Ericsson's CEO Hans Vestberg, it seems a candidate has finally been confirmed. 

According to reports, Satya Nadella, who leads Microsoft's cloud and enterprise group, is now the internal frontrunner, with a possible announcement coming in early February, according to Re/code. That doesn't mean that Nadella is the only remaining candidate, however. According to reporting (that's been disputed) by SiliconANGLE, Google SVP of Chrome and Apps, Sundar Pichai, is still being wooed by Microsoft's board.Continue reading...

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