Posted by Abe Sauer on May 16, 2014 01:23 PM
A is for Apple, B is for Buzz Marketing, C is for Captain America 2: With the departure of product placement legend Suzanne Lindbergh, who joined Jawbone last year and just signed on as global VP of buzz marketing at AOL, Apple has posted a job opening to take over some of those duties as Buzz Marketing Manager. Duties include "Build and maintain relationships with high-profile influencers" and "work with the creative side of film & TV to place Apple products." Such as arranging opportunities like the Apple Store scene in recent hit film Captain America 2 (above).
Have your Chipotle with Malcolm Gladwell, Toni Morrison or Michael Lewis: In its new campaign, cups and bags at the chain will feature short stories by famous authors so you can feed your mind with great writing while eating. Crazier still, the whole thing was the idea of Chipotle fan and best-selling novelist Jonathan Safran Foer.Continue reading...
Posted by Sheila Shayon on February 10, 2014 07:41 PM
Sir Richard Branson plans to turn his love affair with the Caribbean into an uber-plan to help other tropical destinations generate power from wind and solar energy instead of diesel.
With plans to use his two personal islands as examples of how it can be done, Branson, the founder and CEO of Virgin, hosted 12 governments and five prime ministers, along with bankers and investors on Necker (or "Island Zero") and Moskito island to hear plans of how to "green" the Caribbean one island at a time. Necker and Moskito will be 75 to 80 percent converted to renewable energy as working models for the other islands, and expertise from US energy think tank the Rocky Mountain Institute and Branson's green business group, Carbon War Room, will provide assistance and the blueprint.
So far, Branson's "Ten Island Challenge," a friendly competition to see which island can scale clean technology fastest has gained the commitments of eight countries: St. Lucia, the British Virgin Islands, St. Kitts and Nevis, Grenada, Turks & Caicos, Dominica, Columbia for the islands of Providencia and San Andres, and Aruba. In addition to the country-based improvement projects, other, more specific projects will be supported by private-sector loans from the US government of up to $250 million.Continue reading...
Posted by Dale Buss on February 6, 2014 09:12 AM
Coca-Cola teams with Green Mountain for home soda-making systems.
Aston Martin recalls 75 percent of cars made since 2007.
Sony slashes outlook and puts Vaio PC brand on block.
CBS wins rights for new Thursday night football package.
GM posts fourth straight profitable year since bankruptcy.
ADT addresses security anxieties.
Apple is hit with $2 billion cellular patent claim in Germany.
Buffalo Wild Wings capitalizes on lower chicken-wing prices.
GlaxoSmithkline returns to growth despite China problems.
Google dodges EU $5 billion anti-trust fine.Continue reading...
Posted by Dale Buss on February 4, 2014 02:57 PM
Microsoft confirmed today that the right person was in-house all along as it named Satya Nadella its new CEO, succeeding Steve Ballmer to become only the third Chief Executive in the company's history along with founder Bill Gates.
With his name only recently being tossed into the race that was rumored to attract such external candidates as Ford CEO Alan Mulally and other notable front-runner Sundar Pichai, a Google exec, Nadella assumes the top role of what once was the definitive technology bellwether.
Pundits and analysts were quick to outline the many challenges that face the 22-year Microsoft veteran in his new role, including the "most pressing" question of "whether or not Microsoft still wants to be an arbiter of technology," Bloomberg Businessweek said, arguing that, "in many ways, Google has become the company Microsoft always hoped to."Continue reading...
Posted by Dale Buss on February 4, 2014 09:08 AM
Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.
Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown.
AT&T hails Olympians with new app.
Lenovo and Sony reportedly eye PC business alliance.
Nestle sells PowerBar, Musashi brands to Post.
Alfa Romeo names new rear-wheel drive platform “Giorgio.”
Apple, Microsoft join carriers in $750M pledge to education.
Apple is reportedly building out its own content delivery network.Continue reading...
Posted by Mark J. Miller on January 31, 2014 02:53 PM
It's been nearly six months since Microsoft launched its CEO search and announced that Steve Ballmer would be stepping down. And while months of rumors have led industry analyts to mull who might fill the seat, from Ford CEO Alan Mulally to Ericsson's CEO Hans Vestberg, it seems a candidate has finally been confirmed.
According to reports, Satya Nadella, who leads Microsoft's cloud and enterprise group, is now the internal frontrunner, with a possible announcement coming in early February, according to Re/code. That doesn't mean that Nadella is the only remaining candidate, however. According to reporting (that's been disputed) by SiliconANGLE, Google SVP of Chrome and Apps, Sundar Pichai, is still being wooed by Microsoft's board.Continue reading...
Posted by Dale Buss on January 31, 2014 09:33 AM
Microsoft reportedly preparing to name its cloud chief Satya Nadella as new CEO and contemplating removing Gates from Chairman role.
Saks plans to push harder at high and low ends of luxury market.
Facebook mobile ad boom adds $3.2B to Mark Zuckerberg’s wealth as social network announces news app, Paper.
Amazon may raise Prime membership price as stock drops on disappointing earnings report.
Anthem blames Obamacare for hiking premiums.
BMW assesses demand as i3 buyers face six-month wait.
Beyonce is now the focus of a university course.
Burger King tests chicken-and-waffle sandwich.Continue reading...
Posted by Dale Buss on January 3, 2014 09:33 AM
General Mills removes GMOs from Original Cheerios.
Walmart recalls tainted donkey meat in China.
BlackBerry drops Alicia Keys as creative director.
5-Hour Energy charged to prove ad claims by Oregon AG.
American Airlines staff vote to keep new livery.
Apple CEO Tim Cook takes pay cut for brand's performance.
AT&T goes after T-Mobile with up to $450 lure, and eyes mobile banking.
Ben & Jerry's appeals to Colorado potheads.
BMW builds bobsleds for US Olympic team.
Boeing faces key vote by machinists.
Burger King rebrands value menu.
Charlotte Hornets unveil new logo.
Chrysler posts best annual sales in seven years as GM, Toyota US auto sales stall in December.Continue reading...