Posted by Ana Terzi on November 15, 2010 10:30 AM
Sometimes, the waiting is the sweetest part.
A few up-and-coming fashion and beauty companies have realized there is brand value to be had in delaying gratification. Products and services that come with a dose of anticipation and a certain element of surprise. These brands creatively mastered a differential advantage by simply playing-up the subscription model as their most attractive and valuable attribute.Continue reading...