brand news
Posted by Dale Buss on May 17, 2013 09:16 AM

Dell reports 79 percent drop in profit as takeover battle continues.
Dow Chemical is ordered to pay $1.2 billion in price-fixing case.
Google Glass expands apps and integrates Facebook and Twitter.
Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.
Audi shifts to high-performance models to propel sales.
BlackBerry regains lost market share in Canada.
Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...
More about: Brand News, Dell, Dow Chemical, Google, Apple, Audi, BlackBerry, Bloomberg, Citi, Jamie Dimon, EcoBoost, European Auto Sales, Facebook, Fiat, Food Lion, Ford, Foxconn, Bill Gates, Google Glass, Honda, Jaguar, Laurene Powell Jobs, Kohl's, McLaren, Mercedes-Benz, Microsoft, Mozilla, Oreck, Paramount, Pilot Flying J, Richemont, Johann Rupert, Star Trek, Tesla, The Bombay Company, Twitter
mobile brands
Posted by Sheila Shayon on May 14, 2013 03:52 PM

BlackBerry is not giving up. At Tuesday's kick-off to its annual developers conference, Canada's embattled mobile brand unveiled the BlackBerry Q5, a lower-priced, more youthful smartphone to broaden its appeal to the mobile market.
The new device, which will be available in select markets in Europe, the Middle East, Asia, Africa and Latin America starting in July, actually brings back old technology with its QWERTY keyboard, a feature that may very well attract users who are averse to touchscreens as well as heavy texters.
"The BlackBerry Q5 gives you the best of everything with its cutting-edge BlackBerry 10 functionality and a physical QWERTY keyboard. It is for youthful fans that are passionate, confident and bold, and it makes it easy for them to have fun, create, share and stay connected," according to a press release.
The brand is hoping to capture young, emerging markets in order to shore up losses from Apple's iPhone and Android devices.Continue reading...
More about: BlackBerry, Mobile, BlackBerry Q5, Blackberry 10, iPhone, RIM, Apple, Samsung, Thorsten Heins, Frank Boulben, Alicia Keys, Corporate Citizenship, CSR
brand news
Posted by Dale Buss on April 30, 2013 09:15 AM

ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
More about: Brand News, ESPN, Honda, Chrysler, Alibaba, Apple, Asos, BBDO, BP, Best Buy, BlackBerry, Boeing, Budweiser, Carphone Warehouse, Conde Nast, Datsun, Fab, Facebook, Gillette, Google, Google Glass, Grey H&M, Herbalife, Hostess, J.P. Morgan Chase, LG, Macy's, Madonna, Nissan, Nissan Altima, Pandora, Pfizer, Procter & Gamble, Sbarro, Siemens, Sina, Target, Twitter, Virgin, Wall Street Journal, Weather Channel, WWE, Wired, Yahoo
mobile brands
Posted by Mark J. Miller on April 25, 2013 11:32 AM

In today’s culture, touchscreens abound. But for those unwilling to part with their classic keyboards, BlackBerry is here to help.
When BlackBerry introduced its new Z10 earlier this year, longtime BlackBerry users were likely put-off by the appearance of a touchscreen on the device rather than the keyboard the company has traditionally had on its mobile devices. It appeared that BlackBerry was keeping up with the iPhone and Android Joneses.
Now, though, BlackBerry is introducting its Q10, which has got an old-school keyboard for the large majority of its old-school clientele that stuck with the company even when it appeared to be crumbling and everybody else was waving iPhones and Android devices in their faces. According to Wired, the Q10 will hit store shelves at the end of May for about $200 to $250 from AT&T, T-Mobile, Sprint and Verizon. It will appear in the UK at the end of April and in Canada on May 1.Continue reading...
brandcameo
Posted by Abe Sauer on April 24, 2013 10:47 AM

The upcoming re-imagined Great Gatsby 3D has a slew of roaring '20s brands going along for the ride. Moet & Chandon and MAC Cosmetics are listed among the film's partners in its official "Guide to Style." As is New York's Plaza Hotel, which will "celebrate the Roaring `20s with period-inspired affairs throughout the spring," while Brooks Brothers has released a special Gatsby collection. While not listed in the film's official style guide, Prada has its own major partnership and Gatsby-inpired line. Tiffany & Co. has embraced its tie-in as well.
But one needn't be at entertainment's high-end to grab a fashion line tie-in. Clothing brand Opening Ceremony partnered with Spring Breakers to release a line based on the exploitation film: "Accessories include unicorn bandanas, mesh backpacks, lighters, cotton beach towels, 'HARMONY' friendship bracelets, and 'SPRING BREAK 4EVER BITCHES' wristbands."
It's all part of a booming product placement business that grew 11.7 percent in 2012 and promises to get bigger this year.Continue reading...
More about: Product Placement, The Great Gatsby, Iron Man, The Avengers, James Bond, Audi, Tiffany & Co., Brooks Brothers, MAC Cosmetics, Dodge, Syfy, Jaguar, BlackBerry, Branded Content, Branded Entertainment
brand news
Posted by Dale Buss on April 24, 2013 09:30 AM

Apple posts first profit drop in a decade.
AP Twitter hack results in brief panic on Wall Street.
Coach prepares for change as Creative Director announces exit.
Lance Armstrong is accused of defrauding US in lawsuit.
BlackBerry brings back keyboard phone as part of rebirth.
Coke launches 61 unique websites for new teen-focused campaign as company's board also undergoes youth movement.
Dell approves executive-retention bonuses.
FedEx fends off rivals for US Postal contract.
Ford sees profits rise to North American record, offsetting losses in Europe.Continue reading...
More about: Brand News, AP, Apple, Coach, American Idol, Lance Armstrong, BlackBerry, Mariah Carey, Coke, Dell, FedEx, Ford, Fox, Gucci, H-E-B, J.C. Penney, Kid Rock, Lockheed, Jennifer Lopez, Lloyds, Man of Steel, McDonald's, Nintendo, Olay, P&G, Panera, Publicis Groupe, Radio Shack, Richard Ginori, Target, Twitter, U.S. Postal Service, Walmart, Warner Bros., Whataburger
brand news
Posted by Dale Buss on April 18, 2013 09:08 AM

Apple loses throne to Exxon as world's biggest company as its slowdown threatens a $30-billion global supplier web.
Twitter launches music app for iOs devices today.
Burberry sales rise as China growth recovers.
BlackBerry says Alicia Keyes delivers its PowerPoint presentations.
CNN deals with aftermath of erroneous reporting in Boston Marathon investigation.
Carnival plans to spend up to $700 million to upgrade fleet.
Chevrolet says its new Cruze diesel outdoes Volkswagen Jetta diesel in mileage.Continue reading...
More about: Brand News, Apple, Exxon, BlackBerry, Burberry, CNN, Carnival, Chevrolet, Chick-fil-A, Coca-Cola, Daimler, Disney, eBay, Ford, Google, Iron Man 3, Jiangling Motors, Kmart, Alicia Keyes, Lexus, McDonald's, Morgan Stanley, Nintendo, Nokia, PayPal, PepsiCo, Red Lobster, Ship My Pants, Toyota, Twitter, Volkswagen
truth in advertising
Posted by Abe Sauer on April 17, 2013 01:07 PM

"Acting!" That's the NRA's much anticipated response to New York City Mayor Michael Bloomberg's "Mayors Against Illegal Guns" ad featuring a gun owner who admits to supporting comprehensive background checks for gun purchases.
The NRA claims that because the organization will not give out the name of the ad's star, he must be an actor. Also, because he's mishandling the gun in the ad—something no real pro-gun owner would ever, ever do—he must be a plant. Now one blog is offering a bounty on the actor's identity to prove the NRA correct.
It's the latest turn in the increasingly petty back and forth between gun rights and gun control advocates.Continue reading...
More about: Advertising, Gun Rights, Activism, NRA, Mayors Against Illegal Guns, Michael Bloomberg, Ad Tactics, BlackBerry, Alicia Keys, Microsoft, Oprah Winfrey, Coke, Pepsi, Politics, Political Campaigns