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brand bites

Brand Bites: 'Think Different', Blackwater, Matt Damon & more

Posted by Abe Sauer on December 16, 2011 12:07 PM

Tough guy Mickey Rourke laughing at himself in Snickers ad is great, though it's no Steven Seagal for Mountain Dew commercial. (via)

Get the "real story" behind Apple's "Think Different" ad campaign.

Google is being lobbied to quit a lobbying group: the US Chamber of Commerce. To find out more, Google: "Google + quit + US Chamber of Commerce."

Parental SEO alert, from "12 Harsh Truths About the Internet": "If you want your kid to be Googleable, you'll have to give them a weird-ass name."Continue reading...

social marketing

Pharma's Social Challenge; or, What Pfizer Learned From Its Facebook Hack

Posted by Sheila Shayon on August 5, 2011 10:57 AM

Pfizer was compelled to take down its Facebook page after being hacked July 19th by U.K. hackers, The Script Kiddies, who claimed responsibility for the social misdeed on Twitter. The group's grievance, apparently, is that (in their words) the pharma giant is “A Corrupt Corporate American Company guilty of cutting corners and killing people.” Such are the charming times we live in.

A screenshot of the hacked posts shows the Pfizer logo smeared in red (above) and information about Pfizer's $2.3 billion settlement of a U.S. investigation of its drug-marketing practices in 2009. 

Hackers have been targeting government agencies and major corporations in the past several months — if you haven't read about Operation Shady RAT, Vanity Fair has a good backgrounder — so the fear is this attack is just the tip of the online iceberg for Big Pharma, an industry that was already tiptoeing (read: reticent) to embrace social media.Continue reading...

brand news

In the News: Walmart, Disney, Dunkin' & more

Posted by Dale Buss on July 27, 2011 09:00 AM

In the News

Aetna rises despite drop in demand for medical care.

Boeing beats estimates, boosts outlook.

Borders woes parsed in post-mortems.

Delta Airlines cuts capacity on rising fuel costs.

Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.

Dow Chemical quarterly profit up 74%.

Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...

brand news

Brands to Watch: Amazon, JCPenney, Taco Bell and more

Posted by Shirley Brady on January 25, 2011 06:00 PM

Brands to WatchAmazon launches this-side-of-spam simple email service.

American Apparel files $5 million suit over 'exploding' nail polish bottles.

Blackwater (now Xe) suit tossed 7 years after "grisly deaths."

Goldman Sachs: better at marketing than managing assets?

Horizon Air retires brand in favor of Alaska Air.

JCPenney is closing 25 stores and select operations.

Madonna's Material Girl juniors collection for Macy's replaces Taylor Momsen with Kelly Osbourne.

Neutrogena hires Kristen Bell to endorse brand.

North Face backs U.S. Freeskiing brand with the U.S. Ski and Snowboard Association.

Taco Bell refutes "where's the beef?" lawsuit.

Twitter is blocked during protests in Egypt.

brand news

Brands to Watch: AIG, BP, J&J + more

Posted by Shirley Brady on August 23, 2010 05:00 PM

* AIG pays back $4 billion of its US loan.

* BlackBerry and India may resolve their differences as early as next week.

* Barneys finally hired a CEO, after two years without one.

* BP, continuing work on its broken pipe, is slammed by Brad Pitt in Spike Lee's HBO documentary debuting tonight.

* Boeing expects more than $2 billion in U.S. military satellite sales.

* Fujitsu is "very actively" seeking acquisitions, according to its president.

* J&J recalls contact lenses in Asia and Europe.Continue reading...

brand news

In the News: BP Brand Dinged $1B?

Posted by Shirley Brady on June 21, 2010 06:30 PM

Criticism of BP has shifted in full force to CEO Tony Hayward, who has cancelled a planned speech tomorrow in London, and was criticized by the White House for taking time off to go yachting on the weekend.

The damage, to date, to BP's brand? An estimated $1 billion, according to reputation management firm General Sentiment. Adweek, meanwhile, calls BP's social media marketing "aggressive," while Brand Republic reiterates the need for more "brand humility" at BP and beyond.

In other brand news, Bavaria Beer's so-called ringleaders of the orange dress-clad ambush marketing stunt at the World Cup appear in court tomorrow.Continue reading...

name blame

Name Fail for Blackwater

Posted by Sheila Shayon on June 8, 2010 12:00 PM

What’s in a name change? Sometimes, not enough. Xe Services, the military contractor which recently rebranded from Blackwater, is up for sale.

Former Navy SEAL Erik Prince, the company's reclusive founder and owner, is tired of the constant criticism. In a comment to AP, he said: "Performance doesn't matter in Washington, just politics." 

His remark was an oblique swipe at Senate Armed Services Committee Chairman Carl Levin, who recently wanted the Pentagon to prohibit Xe from winning a $1 billion contract to train Afghan police.

Xe has tried to reinvent itself and salvage some modicum of public and political reputation since the 2007 Baghdad debacle that resulted in seventeen deaths, a livid Iraqi government, and federal charges against those Blackwater guards involved. Those charges were subsequently dismissed due to prosecutorial mishandling of evidence.Continue reading...

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brand news

In the News: Obama Whacks BP

Posted by Shirley Brady on June 8, 2010 08:00 AM

BP's top cap appears to be working (but could "take years") as oil slick spreads and Obama slams BP on NBC's Today Show, pledges compensation for all.

Analysts agree with Steve Jobs that Apple's new iPhone features mark "biggest leap" since the original.

Google's got FIFA fever: search for World Cup, find soccer matches by nation (& scroll down to the footer).

Yahoo! signs David Beckham as its first global ambassador to help promote its World Cup coverage.Continue reading...

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