retail

Starbucks Encourages Loyal Canadians with Gold Stars

Posted by Shirley Brady on October 20, 2011 03:08 PM

To launch their My Starbucks Rewards program in Canada, Starbucks has installed four new interactive storefronts in Toronto and Vancouver. A joint effort by BBDO's Toronto office, Blast Radius and The Media Merchants, the window displays allow users to reveal rewards by touching gold stars in an animated interface.

More details from the press release:Continue reading...

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