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Starbucks Encourages Loyal Canadians with Gold Stars

Posted by Shirley Brady on October 20, 2011 03:08 PM

To launch their My Starbucks Rewards program in Canada, Starbucks has installed four new interactive storefronts in Toronto and Vancouver. A joint effort by BBDO's Toronto office, Blast Radius and The Media Merchants, the window displays allow users to reveal rewards by touching gold stars in an animated interface.

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