social media watch

PepsiCo Hires Bloggers as "Digital Correspondents"

Posted by Sheila Shayon on February 2, 2012 04:47 PM

In a first for the company, PepsiCo's Women’s Inspiration Network (WIN) has selected three web savvy women to serve as digital correspondents at major PepsiCo-sponsored events including South by Southwest Interactive (SXSW) Festival, Aspen Ideas Festival, and BlogHer this year. Just don't call them mommy-bloggers.

“This is a first for PepsiCo and expands on our efforts to support female digital entrepreneurs by giving them insider access. We look forward to reading and watching their coverage,” said Jamie Stein, Director of Digital Platforms at PepsiCo.

The search began in August at the BlogHer 2011 conference with a nationwide call for women to share stories of inspiration on PepsiCoWIN.com. The trio of women hired will all receive a major boost in traffic to their respective blogs and businesses, as well as their personal brands.Continue reading...

mom's the word

Big Brands Lining Up For Mom’s Approval

Posted by Mark J. Miller on October 14, 2011 05:13 PM

“Word of mouth” may be considered the most powerful way to sell your product. But according to Toronto digital marketing consultant Sean Moffit, “word of mom” is even more potent, the Toronto Star reports. A 2010 survey by BlogHer and iVillage found that mom bloggers “are most likely to write about brands and … three-quarters of active online women rely on blogs for product information.”

Many moms started blogs in the weeks and months after their child is born in order to reach out during a time of life that can be difficult and lonely. Some, the Star reports, are finding it to have been an excellent business decision.Continue reading...

mom's the word

Listen In on McDonald's First Ever Listening Tour

Posted by Shirley Brady on August 16, 2011 10:00 AM

McDonald's USA President Jan Fields has kicked off the brand's first ever "listening tour," at the BlogHer conference in San Diego.

The Hillary Clinton-style move to engage parents (particularly moms — ideally, those who blog with vast Twitter and Facebook networks) was promised as part of its new nutrition commitment that was announced on July 25th. That's when the company announced its menu overhaul a "series of town hall style meetings (that) will connect us directly with parents and nutrition experts for important dialogue about how McDonald’s can continue to play a role in children’s well being."

McDonald's executives also talked up its new Family Arches online community, signing up members of the private community at a boot at the conference. Above, listen to Fields field questions — and, well, listen.

brand news

In the News: Tiger Woods, Groupon, Verizon & more

Posted by Chana Mayefsky on August 8, 2011 09:00 AM

In the News

Tiger Woods loses $10 million Tag Heuer endorsement deal.

Groupon addresses accounting complaints as rivals fall by wayside.

Verizon hit by strike action affecting 45,000 workers.

Airbnb continues beefing up security.

Alexander McQueen show at New York's Metropolitan Museum breaks records in final weekend.

American Apparel expands ASOS partnership.

Bank of Scotland launches integrated campaign.Continue reading...

brand news

In the News: Merck, Sprint, Groupon & more

Posted by Dale Buss on July 29, 2011 09:00 AM

In the News

All Nippon Airways defers deliveries of some 787s from Boeing and projects profit drop in wake of Japan disaster.

Bank of the West breaks brand ad.

BSkyB board votes to retain James Murdoch as chairman as the company plans a share buyback and a higher dividend and new phone-hacking allegations emerge and UK's top media regulator resigns.

Current TV names new CEO from “old” ranks.

Epocrates “free” ad-supported app lures doctors.

Fiat consolidates management of Chrysler with new global org chart.Continue reading...

survey says

BlogHer: Why Social Media Matters

Posted by Sheila Shayon on April 13, 2011 01:00 PM

The BlogHer network now reaches more than 26 million women monthly, according to Nielsen stats from January. So when it taps that base to better understand social media, apps, couponing, gaming and other digital and social marketing efforts, listen up!

The BlogHer 2011 Social Media Matters Study, released this morning, sheds light on some key consumer trends trends, including a shift away from ‘corporate sources’ (read: branded social messaging) and celebrity endorsements for information, and towards trusted bloggers — which may not be a huge surprise for a group that considers its members as trusted bloggers.Continue reading...

chew on this

Heart-ening Development: McDonald's Adds Oatmeal

Posted by Dale Buss on December 8, 2010 12:00 PM

Quaker Oats has had trouble generating a sales recovery in oatmeal even after a couple of brand makeovers during the last couple of years, including the befuddling “Go, Humans, Go!” advertising campaign of 2009.

It seems however that Americans are genuinely excited about “going out” for oatmeal.

McDonald's will become the latest quick-serve eatery to jump on the oatmeal bandwagon when it begins serving oatmeal on an all-day basis at its restaurants January 3.Continue reading...

mom's the word

BlogHer: Women Have the Power

Posted by Sheila Shayon on October 28, 2010 05:00 PM

Earlier we noted how P&G tapped the BlogHer network to help create viral buzz for its corporate citizenship push around clean water.

The power of BlogHer's audience can't be denied; in fact, BlogHer's own research shows that women control over 80% of the household spending — not exactly chump change, especially when you consider that we're talking about a $7 trillion U.S. market.

In addition to helping brands such as P&G, BlogHer is trying to establish its own brand by positioning its network as the leading participatory news, entertainment and information network for women online.Continue reading...

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