Posted by Bob O'Brien on August 18, 2014 12:39 PM
With the former mayor of New York City back at the company, all eyes are on Bloomberg these days. Founded in 1981 by Michael Bloomberg, Bloomberg L.P. provides news and information to financial professionals and business decision-makers across various media, making Bloomberg one of the largest news and information-gathering organizations in the world.
The Bloomberg Professional service is the core product offering, and continues to drive success and innovation at the company. With more than 320,000 subscribers around the world, the “Bloomberg”, as it’s called, continues to be a major source for understanding what is moving markets and industries.
Deirdre Bigley was named Bloomberg’s Global CMO in June, after having been with the company more than five years. Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, where she served as Vice President of Worldwide Advertising and Interactive, and Vice President of Worldwide Brand.
brandchannel chatted with Bigley to find out more about how she sees marketing today, the role of data and the challenges and opportunities in her new role.Continue reading...
Posted by Shirley Brady on August 8, 2014 08:45 AM
Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.
Lululemon founder sells half his stake, ending fighting.
AT&T turns to a detective and an astronaut to promote U-verse TV app.
Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .
Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.
MORE BRAND NEWS
adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
TOP 5 STORIES
Target chairman and CEO resigns in wake of data breach.
Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.
Apple faces legal challenge by Swatch over iWatch name.
Fiat Chrysler's Sergio Marchionne readies five-year plan.
P&G takes legal action in drive to protect Crest Whitestrips.
MORE BRAND NEWS
Amazon launches #AmazonCart so users can shop via Twitter.
AOL revives Moviefone brand with new tech features and marketing push.Continue reading...
Posted by Dale Buss on May 1, 2014 09:33 AM
Amazon expands same-day delivery.
AOL launches 16 web series.
AT&T is reportedly pondering acquiring DirecTV.
eBay reveals PayPal's simpler logo, 1st global brand campaign.
Energizer announces plan to split in two.
Facebook launches mobile ad network and privacy features.
Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.
Foursquare breaks into two, promotes "discovery" over check-ins.
Microsoft splits global ad business.
Below, news on brand innovation, culture, and more:Continue reading...
Posted by Dale Buss on February 11, 2014 09:22 AM
Nokia releases first Android phone as Microsoft deal finalizes.
Taco Bell gears up for mobile ordering nationwide.
P&G raises prices on higher-end Tide versions.
Alibaba opens US e-commerce site.
Ameriprise jumps on Olympics bandwagon with Tommy Lee Jones.
Barclays plans to axe up to 12,000 jobs.
Bloomberg plans splashier storytelling on TV.
Boeing faces challenges in raising Dreamliner output.
Coke launches special edition Sochi cans across Eastern Europe.Continue reading...
Posted by Abe Sauer on November 22, 2013 02:52 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Bloomberg blunder… Tesco's turtle headache… more marketing "freedom"… back to 1989's KFC Shanghai… Mercedes sales… alternative fuel… "lifestyle cities"… Sony… L'Oreal… e-commerce meets m-commerce… "China's Oscars" get branded… Guangzhou Auto Show… and more.Continue reading...
Posted by Dale Buss on November 18, 2013 09:14 AM
Forbes explores sale of 96-year-old magazine.
GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.
Sony sells more than 1 million PS4s in first 24 hours.
Lily Allen's fashion brand goes into liquidation.
Apple reportedly acquires PrimeSense for $345 million.
BMW pioneers use of carbon fiber in i3.
Bacardi focuses on its brand resilience in new campaign.
Bloomberg makes newsroom cuts.
Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.
China Airlines of Taiwan joins low-cost aviation market.
Cracker Barrel is too confusing to appear in supermarket for now, judge rules.
Daimler sets to take stake in Beijing Auto.Continue reading...
Posted by Dale Buss on November 13, 2013 09:06 AM
Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.
Johnson & Johnson said to agree to $4 billion settlement over hip implants.
Unilever opts for sustainable palm oil.
Bloomberg says news service didn't kill articles on China.
Boeing vote tests union strength.
Chrysler brand chief leaves to head Maserati marketing.
Fantex delays "IPO" of injured NFL star.
Foxconn sees profit growth slow sharply.
Girls Gone Wild is up for sale.
GM shifts international headquarters to Singapore from Shanghai.
Hulu wants to be offered with pay-TV bundles.Continue reading...