brand news

Brand News: Bendgate, GM, Uber and more

Posted by Dale Buss on September 25, 2014 09:12 AM

TOP STORIES

Apple pulls update to iOS 8 software as "bendgate" iPhone 6 complaints cause more headaches (and a Kit-Kat kwip) for Tim Cook.

GM CEO Mary Barry makes the cover of TIME as automaker appoints first cybersecurity czar and dispels MyLink claim.

Mondelez elevates Dana Anderson to CMO.

Twitter launches targeted ads for movies.

Uber opens debate with European regulators over ride-sharing rules.

MORE BRAND NEWS

Amazon loses streaming entertainment head.

Audi, Chevrolet and Lincoln plan to boost ad spending in 2015.

Best Buy taps designers for exclusive accessories.Continue reading...

sports in the spotlight

Yahoo Taps Big Data Startup to Serve Fantasy Football Content (and Humor)

Posted by Mark J. Miller on September 24, 2014 04:08 PM

After each week of real-life NFL football games take place and the winning players and the fans that unrequitedly love them do a little celebratory trash talking to anyone who will listen, there is a shadow army of celebrants holed up with their screens and quietly giving themselves pats on the back for a week well-played.

Most fantasy football competitors, riding on the work of the real-life players, don’t get much attention (except on Wall Street, which loves fantasy sports), but Yahoo Sports has found a way to make these fans feel a little more important each week. Now each team matchup of every fantasy football team, whether with a completely ridiculous name or not, gets written up as if it were a real game on the portal's fantasy football channel—and Yahoo gets to make a few extra bucks from ad sales.

“Sports is about having fun and marrying that with your passion, and wanting to win. To us having that tone is an important part of the success,” said Ken Fuchs, VP and group lead of Yahoo Sports, to the Washington Post. “When I get my recap and it tells me unfortunately my game tape is not going to be broken down in any coaching clinics, it gives me a little smile and allows the guy who I lost to to shoot me a note quoting his recap and talking a little smack.”

The game recaps aren’t written by humans, however. Yahoo Sports has partnered with “a tech company in North Carolina to auto-generate personalized articles about the thousands of fantasy football teams in its leagues.”Continue reading...

brand news

Brand News: Apple, Home Depot, Lego and more

Posted by Dale Buss on September 4, 2014 09:27 AM

TOP STORIES

Apple sees acolytes start lining up for iPhone 6 as Samsung reveals its latest futuristic devices.

Home Depot tries to reassure customers about possible data breach.

Lego becomes world's largest toy maker on The Lego Movie success.

Lincoln launches promised ad campaign starring Matthew McConaughey.

Neiman Marcus plans to open first NYC store.

MORE BRAND NEWS

About.com brings a fresh twist to native advertising.

Amazon launches streaming box in UK next month.

Baidu launches its own version of Google Glass (which Luxottica head disses) along with computer "brain" and indoor-mapping challenge to Alibaba.

Ben & Jerry's sponsors 9/21 global People's Climate March with 350.org.Continue reading...

bc q&a

Beyond the Terminal: A Q&A with Deirdre Bigley, Global CMO of Bloomberg L.P.

Posted by Bob O'Brien on August 18, 2014 12:39 PM

With the former mayor of New York City back at the company, all eyes are on Bloomberg these days. Founded in 1981 by Michael Bloomberg, Bloomberg L.P. provides news and information to financial professionals and business decision-makers across various media, making Bloomberg one of the largest news and information-gathering organizations in the world.

The Bloomberg Professional service is the core product offering, and continues to drive success and innovation at the company. With more than 320,000 subscribers around the world, the “Bloomberg”, as it’s called, continues to be a major source for understanding what is moving markets and industries.

Deirdre Bigley was named Bloomberg’s Global CMO in June, after having been with the company more than five years. Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, where she served as Vice President of Worldwide Advertising and Interactive, and Vice President of Worldwide Brand.

brandchannel chatted with Bigley to find out more about how she sees marketing today, the role of data and the challenges and opportunities in her new role.Continue reading...

brand news

Brand News: Malaysia Airlines, Lululemon, iPhone 6 and more

Posted by Shirley Brady on August 8, 2014 08:45 AM

TOP STORIES

Malaysia Airlines will be privatized and given "complete overhaul" after union demands CEO resignation.

Lululemon founder sells half his stake, ending fighting.

AT&T turns to a detective and an astronaut to promote U-verse TV app.

Apple's iPhone 6 reveal slated for Sept. 9th as brand sees India momentum, a reprieve in China, EU green light for retail trademark application, and files for HealthKit trademark .

Twitter tweaks ad pricing and hints at e-commerce as Facebook pushes small business ads, bans incentivizing page likes, and faces class action lawsuit in Europe over data breaches.

MORE BRAND NEWS

adidas increases digital marketing investment and releases Selena Gomez promo for NEO.Continue reading...

brand news

Brand News: Target, Coca-Cola, Apple, Fiat Chrysler and more

Posted by Dale Buss on May 5, 2014 09:36 AM

TOP 5 STORIES

Brands to Watch

Target chairman and CEO resigns in wake of data breach.

Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.

Apple faces legal challenge by Swatch over iWatch name.

Fiat Chrysler's Sergio Marchionne readies five-year plan.

P&G takes legal action in drive to protect Crest Whitestrips.

MORE BRAND NEWS

Amazon launches #AmazonCart so users can shop via Twitter.

AOL revives Moviefone brand with new tech features and marketing push.Continue reading...

brand news

Brand News You Can Use: Amazon, Ford, PayPal and more

Posted by Dale Buss on May 1, 2014 09:33 AM

TOP STORIES

Brands to Watch

Amazon expands same-day delivery.

AOL launches 16 web series.

AT&T is reportedly pondering acquiring DirecTV.

eBay reveals PayPal's simpler logo, 1st global brand campaign.

Energizer announces plan to split in two.

Facebook launches mobile ad network and privacy features.

Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.

Foursquare breaks into two, promotes "discovery" over check-ins.

Microsoft splits global ad business.

Below, news on brand innovation, culture, and more:Continue reading...

brand news

In the News: Nokia, TacoBell, P&G and more

Posted by Dale Buss on February 11, 2014 09:22 AM

In the News

Nokia releases first Android phone as Microsoft deal finalizes. 

Taco Bell gears up for mobile ordering nationwide.

P&G raises prices on higher-end Tide versions.

Alibaba opens US e-commerce site.

Ameriprise jumps on Olympics bandwagon with Tommy Lee Jones.

Barclays plans to axe up to 12,000 jobs.

Bloomberg plans splashier storytelling on TV.

Boeing faces challenges in raising Dreamliner output.

Coke launches special edition Sochi cans across Eastern Europe.Continue reading...

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