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bc q&a

Beyond the Terminal: A Q&A with Deirdre Bigley, Global CMO of Bloomberg L.P.

Posted by Bob O'Brien on August 18, 2014 12:39 PM

With the former mayor of New York City back at the company, all eyes are on Bloomberg these days. Founded in 1981 by Michael Bloomberg, Bloomberg L.P. provides news and information to financial professionals and business decision-makers across various media, making Bloomberg one of the largest news and information-gathering organizations in the world.

The Bloomberg Professional service is the core product offering, and continues to drive success and innovation at the company. With more than 320,000 subscribers around the world, the “Bloomberg”, as it’s called, continues to be a major source for understanding what is moving markets and industries.

Deirdre Bigley was named Bloomberg’s Global CMO in June, after having been with the company more than five years. Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, where she served as Vice President of Worldwide Advertising and Interactive, and Vice President of Worldwide Brand.

brandchannel chatted with Bigley to find out more about how she sees marketing today, the role of data and the challenges and opportunities in her new role.Continue reading...

brand trainwrecks

With New Support, Charney May Live to Die Another Day at American Apparel

Posted by Abe Sauer on July 10, 2014 12:44 PM

What does a brand do with a problem like Dov Charney? 

Not even a month after the American Apparel board canned its CEO and founder over supposed misconduct, eagle-eyed shoppers (via Buzzfeed) posted pictures of Charney shopping (or something) inside downtown Manhattan American Apparel retail locations, actions that appear to be in clear violation of the board's termination letter which stated he must get “advance written permission” to visit any American Apparel facility.

But maybe not. According to new SEC filings, American Apparel is getting a $25 million bailout from New York City hedge fund Standard General. It's a bailout that seemingly could keep Charney as a key figure in American Apparel's future.

Dov's weeks-long struggle to raise money to up his share of the company from 27 percent to 43 percent is chronicled in detail in a new Bloomberg Businessweek cover story on the drama. Granular to the extreme—Charney wore "white American Apparel socks" and used Uber during his travels from Los Angeles to NYC—the piece breaks down a decade-long soap opera that appears far from over. Indeed, Charney is still salaried and considered a "consultant."Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

campaigns

Bloomberg Businessweek Gets Pushy with New Campaign Targeting Millennials

Posted by Sheila Shayon on May 22, 2013 07:36 PM

It's graduation time and many of those college graduates are moving back in with their original roommates—their parents.

Bloomberg Businessweek is targeting twenty-somethings with a campaign encouraging those ‘boomerang kids’ to head-out on their own with the lure of a one-year subscription to the magazine. The “Bloomberg Businessweek Gets You Ahead” campaign website offers 42 e-gift cards that parents and friends can send to Gen Y-ers still living at home for an added kick in the behind—and a good laugh.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand news

In the News: Jeep, iPad Mini, Barclays and more

Posted by Dale Buss on November 2, 2012 09:07 AM

In the News

Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.

Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.

Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.

Australian court rejects free range trademark move.

BlackBerry 10 is on schedule for early next year, RIM says.

Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...

brand news

In the News: Pringles, Facebook, Dodgers & more

Posted by Dale Buss on November 2, 2011 08:55 AM

In the News

P&G delays $1.5 billion sale of Pringles.

Facebook struggles to get advertisers to pay for exposure.

Los Angeles Dodgers are for sale, owner Frank McCourt confirms.

Apple sees new CEO Tim Cook make it his own.

Bank of America blinks and withdraws $5 debit-card fee.

Bloomberg Businessweek ad campaign pitches personality.

BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...

week in review

Top 10 Stories of the Week: America's Most Popular Brand, Apple City, Kardashian Copycat, and more

Posted by Michael Waltzer on August 19, 2011 04:04 PM

Our most-read blog posts of the past week include America's Most Popular Brand, Apple City, Kardashian Copycat, and more:

#1 America's Most Popular Brands: The Bloomberg Businessweek List

#2 Walgreens' "Nice!" Private Label

#3 Kraft’s Miracle Whip Campaign Under Fire From Anti-Divorce Activists

#4 Apple City Planned for Cupertino

#5 Kardashian Kollection for Sears Sued for Botkier Kopycat

#6 Social Media Marketing: The In-Text Context

#7 Jay-Z and Kanye West Pop Up in NYC to Promote “Watch the Throne”

#8 Versace Joins Club of Those Who Won’t Sandblast Jeans

#9 Medea Vodka: Message on a Bottle

#10 On Social Media Strategy, Hooters Is No Boob

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Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
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Brands and the pursuit of excellence

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