brand news

Brand News: Super Bowl Buzz, Old Spice Brings Back Terry Crews & more

Posted by Dale Buss on January 23, 2015 09:18 AM

TOP STORIES

Super Bowl advertising buildup continues, as BuzzFeed makes local Super Bowl buy for new ad, Carl's Jr. aims for raciest Super Bowl spot ever (above), Mtn Dew plans to offer pregame Snapchat storyNissan plays to fatherhood theme, Skittles releases its second teaserVictoria's Secret floods social media with teasers for Super Bowl ad. (Click here for the latest ads and sneak peeks.)

adidas sells Rockport shoe brand to new company that includes competitor New Balance and has high hopes for new Ultra Boost shoe.

Starbucks names a techie COO and reports earnings as brand expands mobile ordering in US.

McDonald's reports disappointing financial results as chain also faces controversy over responsibility for alleged discriminatory franchisee actions.

Old Spice re-teams with Terry Crews:Continue reading...

media brands

Bloomberg Business: A Digital Merger—and Shakeup—Five Years Later

Posted by Sheila Shayon on December 11, 2014 02:02 PM

Bloomberg Businessweek logo black & white

Just three months after New York Mayor Mike Bloomberg left politics and returned the keys to New York City's mayor's office, he’s returned to his eponymous media empire—with a vision for change.

Bloomberg and Bloomberg Businessweek are merging, digitally, to be known as Bloomberg Business. The move will see Businessweek.com fold into Bloomberg.com for a streamlined online and mobile presence and brand. The move follows Businessweek's recent 85th anniversary and special issue.

Justin Smith, CEO Bloomberg Media Group, said of the combined venture: "It is going to be our flagship. It's going to be the broadest-facing brand, like Businessweek is in magazines.”

The move comes almost five years to the day after Bloomberg closed the deal to acquire BusinessWeek magazine from McGraw Hill for $5 million in 2009.Continue reading...

bc q&a

Beyond the Terminal: A Q&A with Deirdre Bigley, Global CMO of Bloomberg

Posted by Bob O'Brien on August 18, 2014 12:40 PM

With the former mayor of New York City back at the company, all eyes are on Bloomberg these days. Founded in 1981 by Michael Bloomberg, Bloomberg L.P. provides news and information to financial professionals and business decision-makers across various media, making Bloomberg one of the largest news and information-gathering organizations in the world.

The Bloomberg Professional service is the core product offering, and continues to drive success and innovation at the company. With more than 320,000 subscribers around the world, the “Bloomberg,” as the terminal is called, continues to be a major source for understanding what is moving markets and industries.

Deirdre Bigley was named Bloomberg’s Global CMO in June, after having been with the company more than five years. Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, where she served as Vice President of Worldwide Advertising and Interactive, and Vice President of Worldwide Brand.

brandchannel chatted with Bigley to find out more about how she sees marketing today, the role of data and the challenges and opportunities in her new role. Continue reading...

bc q&a

Beyond the Terminal: A Q&A with Deirdre Bigley, Global CMO of Bloomberg L.P.

Posted by Bob O'Brien on August 18, 2014 12:39 PM

With the former mayor of New York City back at the company, all eyes are on Bloomberg these days. Founded in 1981 by Michael Bloomberg, Bloomberg L.P. provides news and information to financial professionals and business decision-makers across various media, making Bloomberg one of the largest news and information-gathering organizations in the world.

The Bloomberg Professional service is the core product offering, and continues to drive success and innovation at the company. With more than 320,000 subscribers around the world, the “Bloomberg”, as it’s called, continues to be a major source for understanding what is moving markets and industries.

Deirdre Bigley was named Bloomberg’s Global CMO in June, after having been with the company more than five years. Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, where she served as Vice President of Worldwide Advertising and Interactive, and Vice President of Worldwide Brand.

brandchannel chatted with Bigley to find out more about how she sees marketing today, the role of data and the challenges and opportunities in her new role.Continue reading...

brand trainwrecks

With New Support, Charney May Live to Die Another Day at American Apparel

Posted by Abe Sauer on July 10, 2014 12:44 PM

What does a brand do with a problem like Dov Charney? 

Not even a month after the American Apparel board canned its CEO and founder over supposed misconduct, eagle-eyed shoppers (via Buzzfeed) posted pictures of Charney shopping (or something) inside downtown Manhattan American Apparel retail locations, actions that appear to be in clear violation of the board's termination letter which stated he must get “advance written permission” to visit any American Apparel facility.

But maybe not. According to new SEC filings, American Apparel is getting a $25 million bailout from New York City hedge fund Standard General. It's a bailout that seemingly could keep Charney as a key figure in American Apparel's future.

Dov's weeks-long struggle to raise money to up his share of the company from 27 percent to 43 percent is chronicled in detail in a new Bloomberg Businessweek cover story on the drama. Granular to the extreme—Charney wore "white American Apparel socks" and used Uber during his travels from Los Angeles to NYC—the piece breaks down a decade-long soap opera that appears far from over. Indeed, Charney is still salaried and considered a "consultant."Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

campaigns

Bloomberg Businessweek Gets Pushy with New Campaign Targeting Millennials

Posted by Sheila Shayon on May 22, 2013 07:36 PM

It's graduation time and many of those college graduates are moving back in with their original roommates—their parents.

Bloomberg Businessweek is targeting twenty-somethings with a campaign encouraging those ‘boomerang kids’ to head-out on their own with the lure of a one-year subscription to the magazine. The “Bloomberg Businessweek Gets You Ahead” campaign website offers 42 e-gift cards that parents and friends can send to Gen Y-ers still living at home for an added kick in the behind—and a good laugh.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

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