Bloomberg Businessweek’s annual summer double, “The Popularity Issue,” is now out on newsstands and on Businessweek.com.
Once again, BBW has sifted through the year’s most popular products, people, and trends, and how they got there, plotted on a scale from 0 to 14,594,874,110,347 ... the figure for America's National Debt on August 10th, as the issue was going to press.
The cover package is billed as “A deep dive into what’s totally best, right now—not just the bestselling, but the fastest-selling; not merely the market leaders, but the ones gaining the most market share—proves that while there’s no accounting for taste, the data can be helpful and even inspiring.”
The most popular brands making this year's list?
• Actress: Sandra Bullock
• Athlete (Female): Serena Williams
• Athlete (Male): Peyton Manning
• Beverage (Beer): Bud Light
• Beverage (Soda): Coca-Cola
• Beverage (Sports): GatoradeContinue reading...