2014 Brandcameo Product Placement Awards

campaigns

Bloomberg Businessweek Gets Pushy with New Campaign Targeting Millennials

Posted by Sheila Shayon on May 22, 2013 07:36 PM

It's graduation time and many of those college graduates are moving back in with their original roommates—their parents.

Bloomberg Businessweek is targeting twenty-somethings with a campaign encouraging those ‘boomerang kids’ to head-out on their own with the lure of a one-year subscription to the magazine. The “Bloomberg Businessweek Gets You Ahead” campaign website offers 42 e-gift cards that parents and friends can send to Gen Y-ers still living at home for an added kick in the behind—and a good laugh.Continue reading...

brand news

In the News; AB InBev, GE, PepsiCo and more

Posted by Dale Buss on April 8, 2013 09:02 AM

In the News

AB InBev reachedtentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.

GE to buy Lufkin for $3 billion in oil-and-gas-industry play.

PepsiCo seeks to patent novel high-protein nutrition beverages.

Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.

AOL CEO Tim Armstrong to be honored for pro-women Makers series.

Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...

brand news

In the News: Jeep, iPad Mini, Barclays and more

Posted by Dale Buss on November 2, 2012 09:07 AM

In the News

Chrysler exec tweets a rebuff about Donald Trump comment on Jeep jobs, as UAW leads ethics complaint vs Romney over auto rescue remarks.

Apple's iPad Mini launches globally to shorter than expected lines; secures Lion trademark.

Barclays facing a $470 million fine for alleged energy market manipulation, and a corruption probe.

Australian court rejects free range trademark move.

BlackBerry 10 is on schedule for early next year, RIM says.

Bloomberg Businessweek pins Sandy on global warming in cover story.Continue reading...

brand news

In the News: Pringles, Facebook, Dodgers & more

Posted by Dale Buss on November 2, 2011 08:55 AM

In the News

P&G delays $1.5 billion sale of Pringles.

Facebook struggles to get advertisers to pay for exposure.

Los Angeles Dodgers are for sale, owner Frank McCourt confirms.

Apple sees new CEO Tim Cook make it his own.

Bank of America blinks and withdraws $5 debit-card fee.

Bloomberg Businessweek ad campaign pitches personality.

BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...

week in review

Top 10 Stories of the Week: America's Most Popular Brand, Apple City, Kardashian Copycat, and more

Posted by Michael Waltzer on August 19, 2011 04:04 PM

Our most-read blog posts of the past week include America's Most Popular Brand, Apple City, Kardashian Copycat, and more:

#1 America's Most Popular Brands: The Bloomberg Businessweek List

#2 Walgreens' "Nice!" Private Label

#3 Kraft’s Miracle Whip Campaign Under Fire From Anti-Divorce Activists

#4 Apple City Planned for Cupertino

#5 Kardashian Kollection for Sears Sued for Botkier Kopycat

#6 Social Media Marketing: The In-Text Context

#7 Jay-Z and Kanye West Pop Up in NYC to Promote “Watch the Throne”

#8 Versace Joins Club of Those Who Won’t Sandblast Jeans

#9 Medea Vodka: Message on a Bottle

#10 On Social Media Strategy, Hooters Is No Boob

brand loyalty

America's Most Popular Brands: The Bloomberg Businessweek List

Posted by Sheila Shayon on August 12, 2011 03:00 PM

Bloomberg Businessweek’s annual summer double, “The Popularity Issue,” is now out on newsstands and on Businessweek.com.

Once again, BBW has sifted through the year’s most popular products, people, and trends, and how they got there, plotted on a scale from 0 to 14,594,874,110,347 ... the figure for America's National Debt on August 10th, as the issue was going to press.

The cover package is billed as “A deep dive into what’s totally best, right now—not just the bestselling, but the fastest-selling; not merely the market leaders, but the ones gaining the most market share—proves that while there’s no accounting for taste, the data can be helpful and even inspiring.”

The most popular brands making this year's list?

• Actress: Sandra Bullock

• Athlete (Female): Serena Williams

• Athlete (Male): Peyton Manning

• Beverage (Beer): Bud Light

• Beverage (Soda): Coca-Cola

• Beverage (Sports): GatoradeContinue reading...

brand news

In the News: HSBC, Apple, BofA & more

Posted by Dale Buss on August 1, 2011 09:00 AM

In the News

Markets rally as Sunday night's U.S. debt limit deal goes before Congress for a vote today as Twitter explodes over deal.

Airbnb investor suggests ransacked woman is lying.

Al Jazeera English launches in New York.

Ambassador Coffee brand changes hands.

Apple wins dispute over iPods.com domain.

Bank of America hit with new Countrywide lawsuit.

Bloomberg Businessweek to hike paid circulation.Continue reading...

What We're Reading: The Popularity Issue

Posted by Sheila Shayon on August 17, 2010 03:00 PM

If you haven't perused Bloomberg Businessweek’s The Popularity Issue, we recommend it. Some interesting features to check out:

The Popularity Index - A quirky list of some popular brands (and some almost-made-its) in various categories, from alcohol to vacation spots.

To Hell With the Herd - Harvard Business School professor Youngme Moon makes the case for "reverse brands" that zig when competitors zag.

Olivia Munn: Queen of the Uncool - A star is born as half-Asian hottie/geekophile Munn's personal brand rises on U.S. TV.

India’s Mobile Phone Hitmaker - How Micromax is grabbing market share from Nokia by giving consumers what they want.

The Five C’s of Sustainability Branding - Web-only column by consultant Marc Stoiber on how to make "greenness" equate with greatness.

Click through for a deeper dive into this issue.Continue reading...

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