brand news
Posted by Dale Buss on January 11, 2011 09:00 AM

Alcoa shines as aluminum prices rise.
AMD ousts CEO Dirk Meyer.
American Airlines strikes back at Sabre.
Apple snaps up more patents than rivals.
AT&T prepares wireless plan in the event Verizon announces deal for iPhone today.
Bloomberg poaches Forbes list-maker to start rival annual tally of world's richest.Continue reading...
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media brands
Posted by Sheila Shayon on December 22, 2010 03:00 PM

Bloomberg News, which boasts it has more reporters and feet on the street worldwide than any other media brand, is expanding from its triple-checked focus on market-moving news to (gasp!) opinion.
Yes, the media empire that NYC's Mayor Mike built will soon start publishing editorials across all its media platforms in order to extend greater influence on politics. And it will, for the first time, incorporate more of its namesake's views — previously off-limits, especially with Bloomberg now being an elected official.
Dubbed Bloomberg View, the new op-ed franchise will embody Michael Bloomberg’s personal philosophy and global view, a departure from his agreement of non-involvement in “day-to-day operations” of his company. How "ideology-free" will it be?Continue reading...