Posted by Abe Sauer on November 22, 2013 02:52 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Bloomberg blunder… Tesco's turtle headache… more marketing "freedom"… back to 1989's KFC Shanghai… Mercedes sales… alternative fuel… "lifestyle cities"… Sony… L'Oreal… e-commerce meets m-commerce… "China's Oscars" get branded… Guangzhou Auto Show… and more.Continue reading...
Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
Posted by Dale Buss on January 11, 2011 09:00 AM
Alcoa shines as aluminum prices rise.
AMD ousts CEO Dirk Meyer.
American Airlines strikes back at Sabre.
Apple snaps up more patents than rivals.
AT&T prepares wireless plan in the event Verizon announces deal for iPhone today.
Bloomberg poaches Forbes list-maker to start rival annual tally of world's richest.Continue reading...
Posted by Sheila Shayon on December 22, 2010 03:00 PM
Bloomberg News, which boasts it has more reporters and feet on the street worldwide than any other media brand, is expanding from its triple-checked focus on market-moving news to (gasp!) opinion.
Yes, the media empire that NYC's Mayor Mike built will soon start publishing editorials across all its media platforms in order to extend greater influence on politics. And it will, for the first time, incorporate more of its namesake's views — previously off-limits, especially with Bloomberg now being an elected official.
Dubbed Bloomberg View, the new op-ed franchise will embody Michael Bloomberg’s personal philosophy and global view, a departure from his agreement of non-involvement in “day-to-day operations” of his company. How "ideology-free" will it be?Continue reading...