2014 Brandcameo Product Placement Awards

brand partners

Interbrand Acquires HMKM to Develop Omnichannel Retail Experiences

Posted by Alicia Ciccone on February 24, 2014 02:40 PM

In a quickly evolving retail sector, brands that realize the value of providing a complete shopping experience for consumers are likely to win loyalty—and sales. 

To better help brands reach these goals, leading brand consultancy Interbrand (brandchannel's parent company) has acquired HMKM, a UK-based international retail design consultancy. With clients including Selfridges, Galeries Lafayette, Nike and Bloomingdale's, HMKM brings a reputation for high-end, multifaceted retail experiences to Interbrand's global network of nearly 40 offices, where HMKM's expertise will be coupled with Interbrand's wide breadth of strategic and creative offerings and services.

"HMKM’s expertise in delivering holistic retail concepts, combined with Interbrand’s creative and strategic thinking, will bring tremendous value to our clients, creating richer and more engaging experiences seamlessly across channels and environments," said Jez Frampton, Interbrand's Global CEO.Continue reading...

china

The Week in China: Pizza Hut Fail, 7Up Fireworks, V-Day 'Debauchery' and More

Posted by Abe Sauer on February 15, 2013 12:07 PM

Above, a Chinese New Year brand extension the Dr. Pepper Snapple Group is likely not aware of: 7Up fireworks.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Valentine's Day "debauchery"... Amazon's Kindle-less Kindle store... PM2.5... Yum!... Renault recall... Bloomingdale’s... the end of free Wi-Fi... Pizza Hut's shrimp tempura, mayo and hotdog pizza... 7Up fireworks... and more. Continue reading...

fashion week

Diane von Furstenberg Goes Vintage

Posted by Shirley Brady on February 17, 2011 02:00 PM

With Goodwill and Oxfam getting into vintage fashion, why shouldn't a brand whose innovative design is still highly sought after almost 40 years after its launch?

Diane von Furstenberg's new "vintage-inspired" line pays homage to her iconic wrap dress, a still-hot style that she introduced in 1973.Continue reading...

fashion therapy

Just Don't Call Them Men's Girdles

Posted by Abe Sauer on June 1, 2010 04:00 PM

Murtaugh: "It's not a woman's girdle, it's a man's girdle."
Riggs: "They make girdles for men?"
Murtaugh: "Yeah, they make girdles for men!"
Riggs: "They do, huh?"

That was the exchange in 1992 between the hyper-masculine stars in the third installment of the action franchise Lethal Weapon. Eighteen years later and guys' girdle sales are booming.

Just don't call them that, or even "the bro," as Kramer called his male-support invention on Seinfeld. While they're now called "shapewear," manly men like Danny Glover's "Murtaugh" character are no more open about making their use of "shapewear" known. Marketing to men, it appears, rarely changes, even if their waistlines do.

The popularity of body-shaping garments for men does create a fascinating branding challenge. How does one engage a consumer that doesn't want to admit a product's appeal… even to himself?Continue reading...

close of business

Around The Web: Extensions

Posted by Sara Zucker on January 21, 2010 07:08 PM

Bloomingdales plans to open a discount warehouse on the East Coast. [Crain's]

Oracle purchase of Sun Microsystems officially approved by the EU. [NY Times]

Nickelodeon's iCarly television show is named "America's Most Popular." [Gawker]

Diner chain Johnny Rockets now available on Royal Caribbean cruises. [BrandFreak]

brand news

Headline Roundup: New And Improved

Posted by Sara Zucker on January 21, 2010 07:54 AM

YouTube will launch a video rental service on Friday. [CNN Money]

Starbucks continues to revamp stores and increase sales. [NY Times]

The International Olympic Committee suggests gender-testing. [AP]

America's White House launches its own iPhone application. [Washington Post]

Prada directs a film set in Shanghai to promote its latest menswear collection. [Independent]

Apple may drop Google in favor of Bing for its iPhones. [Business Week]Continue reading...

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