Posted by Abe Sauer on February 15, 2013 12:07 PM
Above, a Chinese New Year brand extension the Dr. Pepper Snapple Group is likely not aware of: 7Up fireworks.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's 10 reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Valentine's Day "debauchery"... Amazon's Kindle-less Kindle store... PM2.5... Yum!... Renault recall... Bloomingdale’s... the end of free Wi-Fi... Pizza Hut's shrimp tempura, mayo and hotdog pizza... 7Up fireworks... and more. Continue reading...
Posted by Shirley Brady on February 17, 2011 02:00 PM
With Goodwill and Oxfam getting into vintage fashion, why shouldn't a brand whose innovative design is still highly sought after almost 40 years after its launch?
Diane von Furstenberg's new "vintage-inspired" line pays homage to her iconic wrap dress, a still-hot style that she introduced in 1973.Continue reading...
Posted by Abe Sauer on June 1, 2010 04:00 PM
Murtaugh: "It's not a woman's girdle, it's a man's girdle."
Riggs: "They make girdles for men?"
Murtaugh: "Yeah, they make girdles for men!"
Riggs: "They do, huh?"
That was the exchange in 1992 between the hyper-masculine stars in the third installment of the action franchise Lethal Weapon. Eighteen years later and guys' girdle sales are booming.
Just don't call them that, or even "the bro," as Kramer called his male-support invention on Seinfeld. While they're now called "shapewear," manly men like Danny Glover's "Murtaugh" character are no more open about making their use of "shapewear" known. Marketing to men, it appears, rarely changes, even if their waistlines do.
The popularity of body-shaping garments for men does create a fascinating branding challenge. How does one engage a consumer that doesn't want to admit a product's appeal… even to himself?Continue reading...
close of business
Posted by Sara Zucker on January 21, 2010 07:08 PM
Bloomingdales plans to open a discount warehouse on the East Coast. [Crain's]
Oracle purchase of Sun Microsystems officially approved by the EU. [NY Times]
Nickelodeon's iCarly television show is named "America's Most Popular." [Gawker]
Diner chain Johnny Rockets now available on Royal Caribbean cruises. [BrandFreak]
Posted by Sara Zucker on January 21, 2010 07:54 AM
YouTube will launch a video rental service on Friday. [CNN Money]
Starbucks continues to revamp stores and increase sales. [NY Times]
The International Olympic Committee suggests gender-testing. [AP]
America's White House launches its own iPhone application. [Washington Post]
Prada directs a film set in Shanghai to promote its latest menswear collection. [Independent]
Apple may drop Google in favor of Bing for its iPhones. [Business Week]Continue reading...