Best Global Green Brands 2014

multicultural marketing

MillerCoors: Brewing Authenticity and Respect for Latino Consumers

Posted by Mark J. Miller on May 6, 2014 06:23 PM

May the Fourth be with Cinco de Mayo. Yes, there's a lot of real-time marketing going on this month, from brands tapping into Star Wars fever to U.S. marketers getting their arriba!-time marketing on for Cinco de Mayo—not Mexico's Independence Day, as Digiday rightly points out.

Multicultural marketing is always to be approached sensitively, as MSNBC found out this week, to its chagrin. Sadly, Cinco de Mayo has become an excuse for every frat-boy gringo to pull on a sombrero and holler random Spanish exclamations after downing their tequila. Like the shot girls, this version of the holiday is a fiction, a bastardization of the holiday that was originally created to honor underdog Mexican fighters who defeated French soldiers who had more bodies, better equipment, and finer training way back in 1862. 

Those fighters, now mythologized and celebrated, have become symbols for oppressed Latino workers in America. Now the holiday that celebrates them has become oppressive as young drinkers enter the bars of America and play out every Latino stereotype imaginable. Fortunately, smart brands are looking beyond the stereotypes—including Coors Light, in its first-ever line extension.Continue reading...

cocktail hour

All the News You Can Drink: Walmart Stacks Beer Sales, Diageo's Scotch Yacht and more

Posted by Mark J. Miller on August 9, 2013 05:45 PM

Walmart Doubling Efforts on Alcohol Sales

Wal-Mart told 500 adult-beverage industry reps last September that the company wanted to double its alcohol sales by 2016. Since then, it has put extra effort into its beer sales, doubling its amount of alcohol buyers to a dozen and offering up discounts on a wide range of brands, Bloomberg reports.

“We’re seeing dramatic increases in sales,” Steve Bailey, vice president of chain accounts for Columbia Distributing, which supplies beer to about 90 Walmart stores in Washington and Oregon, told Bloomberg. That has caused Columbia—and likely plenty of other distributors—to pay closer attention to Walmart.

The retailer has made their beer displays more prominent, even selling brews in some of its gardening centers, according to Bloomberg Businessweek. That doesn't bode well for competing retailers like Costco, BJ's and ever small-town convenience store across the US.Continue reading...

cocktail hour

All the News You Can Drink: Beer Can Cocktails, Sainsbury's Booze Brand, MillerCoors 'Craft' and more

Posted by Mark J. Miller on June 14, 2013 06:05 PM

Red Robin Serves Up Can-Crafted Cocktails

Visitors to gourmet burger chain Red Robin’s more than 400 locations this summer can experiment with the chain’s new Can-Crafted Cocktails, mixed drinks that use beer as the base, NBC News reports

The cocktails are stirred up with either Blue Moon or Coors Light, and are served with straws and fruit slices in aluminum cups that look like beer cans. “I wanted our customers to know at first sight that they were looking at a beer cocktail, and the cans help to do just that,” Donna Ruch, master mixologist for Red Robin, told NBC. “People get it right away.”

The Coors Light cocktail also contains ginger liquor and lemonade and is topped with fresh-squeezed lemons while the Blue Moon drink mixes the wheat beer with SVEDKA Clementine Vodka, orange juice and fresh limejuice.Continue reading...

news you can booze

Craft Beer Fans Fight Back Against Big Beer Brews

Posted by Mark J. Miller on April 15, 2013 04:04 PM

Everyone wants a piece of the craft beer industry, from big beer brands to major league ball clubs. But these days, it's getting harder and harder to tell a true craft brew from ones just made to look the part. 

The most recent faux-craft siting occured at Yankee Stadium, where a vendor operating as "Craft Brew Destination" was in fact selling "craft" beers made by MillerCoors. Blogger Amanda Rykoff sounded off about the misinformation, noting MillerCoors beers (whether they're labeled craft or not) don't exactly fit into the Brewers Association’s definition of a craft brewer, which limits production to six million barrels or less and demands independent ownership. As NPR notes, the Yankees have been shamed into renaming the stand Beer Mixology Destination, a collection of words that mean pretty much nothing other than “Beer Here!”Continue reading...

brandcameo

Ready Go Video Drunk On Product Placement

Posted by Abe Sauer on January 5, 2011 04:45 PM

Forget that the artist's name is "Playboy Tre," the new video for the song Ready Go takes the trend of alcohol product placement in music videos by the throat and throttles it to death (above). Warning, NSFW language.

Move over Four Loko anthem, "Ready Go" is drunk on brands.Continue reading...

brand and bottle

Booze News: Black Friday Beer O'Clock Edition

Posted by Jennifer Sokolowski on November 26, 2010 05:00 PM

In the most obvious beer brand launch ever, Discovery Channel's new series, Brew Masters, looks at a craft beer inspired by Miles Davis. As in Miles "Bitches Brew" Davis. Sundays at 10, folks! BYOB.

Yes, the popularity of cooking shows on TV never seems to wane, so it’s somewhat surprising that there haven’t been more shows dedicated to beverages. Brew Masters features the quest of Dogfish Head Brewery founder Sam Calagione to explore the world of beer, looking for inspiration for brews ranging from one to commemorate the 40th anniversary of the iconic Bitches Brew album, to a beer based on an ancient Egyptian recipe.

It’s billed as a reality show, but it's more of a docudrama — though the drama will not unfold through personal meltdowns but via the search for the perfect beer, and the suspense of whether a tomato-based beer, for example, will come out drinkable.

Sounds like the perfect opportunity for the backseat brewer to unwind on the couch with a cold one. Join us for more beer (news, that is), after the jump.Continue reading...

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