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games people play

Badgeville: Gamification 2.0

Posted by Sheila Shayon on May 31, 2011 11:30 AM

Badgeville is launching its Dynamic Game Engine today, which according to the social loyalty platform startup, is the most sophisticated gamification technology available.

Focused on increased brand loyalty and engagement, the patent-pending DGE lets marketers reward a series of interconnected behaviors based on multiple rules, including time-based mechanics, activity missions, and integrated game mechanics across virtually any digital property. 

“Gamification is the how, and loyalty is the why. We’re the Salesforce.com of gamification,” Kris Duggan CEO of Badgeville told brandchannel

“There is a shift taking place right now – from drive by visitors that are all optimized around Google search, SEO, and SEM – to a flight to quality. Brands, publishers, community managers are realizing they have to focus on the quality of their audience, and recognize/reward those who continue to matter the most. The value of a user is not equal.”Continue reading...

In the News: Trump, Angry Birds, Ford

Posted by Dale Buss on March 10, 2011 09:00 AM

In the News

Amazon sued over instant search patent.

American Express powers Foursquare specials at SXSW, where Apple opens pop-up store for iPad 2 sales.

Angry Birds raises $42 million. 

AOL readies post-Huffington Post deal layoffs of 20% workforce reduction.

Bluefly tries social gaming.

Caesars plans Asia hotels, without gambling for now. 

Chrysler’s Twitter account accidentally drops the F-bomb, fires social media agency tweeter.Continue reading...

branded entertainment

Bravo and Bluefly: Out of the Closet

Posted by Sheila Shayon on September 29, 2010 12:30 PM

The promise of interactive TV (which dates back to "Wouldn't it be great to click on Jennifer Aniston's sweater in Friends and order it?") is now a step closer. Bravo TV is now running Bluefly's online series Closet Confessions in preparation for holiday shopping.

The series is a simple marriage of celeb gawking and shopping lust, offering breezy sneak peeks inside celebrities' closets. "It really is a piece of entertainment in an ad slot," says Bluefly CMO Bradford Matson. "We resisted saying, 'You can get all this at Bluefly,' because that's not the point. The reason we like television is we can measure the impact of television better than we can print."

The 45-second commercials include interviews with designers and celebrities such as Bethenny Frankel, fashion designer Christian Siriano, Nicky Hilton, model/DJ Harley Viera Newton, publicist (and Bravo star) Kelly Cutrone, and ice skater (and fur fanatic) Johnny Weir.

Smartphone users can scan a QR bar code embedded in each video to download product information and an all-important incentive: a discount to purchase it, all without leaving home. For example, viewers might receive a $30 discount on a $150 purchase at bluefly.com.Continue reading...

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