How to Teach Old Brands New Tricks

If hard times killed your brand in the past few years, don’t give up your rights. You may need them down the line when you want to try and revive the brand, as Nissan is now doing with Datsun.

The Wall Street Journal reports that a slew of old brands are being revived since they already have name recognition and some brand loyalty built right in. Classic American brands including Astro Pops, Boast logo shirts, and National Premium beer will start appearing on store shelves, while the Seafood Shanty restaurant chain is getting another go.Continue reading...