celebrity brandmatch

Bob Marley Family Hopes for First Global Marijuana Brand with Marley Natural

Posted by Mark J. Miller on November 18, 2014 11:39 AM

Bob Marley died 33 years ago at the age of 36, but his brand remains extremely strong and it isn’t just because his tunes still echo down the hallways of freshman dorms across America. It is about to get stronger as the Marley family is tying his name to a product that he’s already inextricably linked: marijuana.

Marley Natural promaimsses to be the first global marijuana brand and will be a partnership between the Marley family and Seattle’s Privateer Holdings, an investment firm that finances pot-related businesses, the Seattle Times reports. It will be headquartered in New York City, which just changed its marijuana-possession rules aren’t so draconian and has a mayor that admits to smoked pot.

Marley Natural will, of course, keep its namesake front and center in its marketing, promising to sell “heirloom Jamaican cannabis strains inspired by those Bob Marley enjoyed,” according to a press release.

NBC News also reports that Marley Natural will also be selling "pot-infused creams [and] accessories (like vaporizers in the style of e-cigarettes)"—and just as the Oxford English Dictionary named "vape" its word of the year.Continue reading...

Hyundai Says "Don't Worry" with Bob Marley and Free Connected-Car Package

Posted by Dale Buss on May 17, 2013 10:38 AM

Much of the ascension of the Hyundai brand in the US market has been about hand-holding, ranging from its trailblazing 100,000-mile warranty introduced several years ago to the groundbreaking Hyundai Assurance program in 2009 that promised Hyundai buyers that the company would pick up their car-loan payments if they lost their jobs.

So it's not surprising that Hyundai's newest brand-wide play is a program called Assurance Connected Car, which provides a free platform of safety and maintenance services across its lineup of vehicles that come equipped with its Blue Link telematics system. In advertising, the brand has tapped the musical legacy of Bob Marley and his song, "Three Little Birds," to remind Hyundai customers that they "don't need to worry about a thing" if they have the system.Continue reading...

brand news

In the News: JCPenney, McDonald's, Disney and more

Posted by Dale Buss on March 8, 2013 09:03 AM

In the News

JCPenney cuts an additional 2,200 jobs and delays stocking Martha Stewart products as judge suggests mediation with Macy's.

McDonald's U.S. sales slip, but less than anticipated.

Disney welcomes new movie-studio chief and big plans for Star Wars franchise.

Adidas is hot on heels of Nike in sportswear in China.

Amazon logs rising revenue from servicing cloud's server needs.

Arby's targets "modern day traditionalists."

Cablevision claims coercion led to deal with Viacom.

Caribou Coffee launches new branding campaign.

Citi passes stress tests.Continue reading...


Macy’s Introduces Marilyn Monroe Collection to a Racier Generation

Posted by Mark J. Miller on March 6, 2013 07:07 PM

Marilyn Monroe died back in 1962 with eight milligrams of chloral hydrate and 4.5 milligrams of Nembutal floating around in her system. The 36-year-old former foster child’s death was listed as a “probable suicide” by the L.A. County coroner.

While Monroe’s final years weren’t her best, she had already seared her image onto the collective American culture with her work in such classic films as Gentlemen Prefer Blondes, The Seven-Year Itch and Some Like It Hot, not to mention her sultry birthday serenade to President John F. Kennedy, who also happens to be the last person she called on the phone.

Like Monroe’s original name of Norma Jean Baker, most folks have pretty much forgotten about Monroe’s bad times and her image has become a symbol of sex and glamour. That’s been a lucky gift for Anna Strasburg, the wife of deceased father of method acting Lee Strasburg, the recipient of all Monroe's worldly goods.

Strasberg spent years taking various entities to court so she would clearly have the rights to Monroe’s image when it comes to commercial items. She cashed in and sold the rights to Jamie Salter’s Authentic Brands Group LLC and media company Neca LLC, according to Bloomberg. Salter, meanwhile, is already raking in cash every time any Bob Marley-related item causes a cash register to ring.

Don’t worry about the septuagenarian Strasberg. She stayed on as a minority partner in the company that planned to sell Monroe-branded makeup, lingerie and other products. The latest deal for the company has Macy’s launching a new line of Monroe-inspired clothing on March 15th, following the opening of the first Marilyn Monroe cafe (in Oakville, Canada) in November.Continue reading...

sip on this

Big Chill: Marley's Mellow Mood Seeks to Dominate in Relaxation Drink Sector

Posted by Dale Buss on February 8, 2013 12:20 PM

Since entrepreneurs launched the "relaxation" beverage category several years ago, brands with catchy names like Vacation in a Bottle and Drank have mostly gone nowhere, at least in terms of the volume of sales that some expected. Beverage Digest has called the sector "one of the more conspicuous underperformers," with Americans seemingly less eager to kick back with such brews than they are to power up with energy drinks.

But now one relaxation player, Marley Beverage, believes that it can leverage the visage of reggae icon Bob Marley and an official association with his family to consolidate a huge chunk of the segment — and maybe even re-energize this type of functional beverage overall.

Marley sold two million cases of its ready-to-drink Marley's Mellow Mood sodas and teas last year, and Kevin McClafferty, president of the Southfield, Mich.-based brand, told brandchannel that he expects Marley to double that volume in 2013. In addition to other expansion plans, a new deal to distribute Marley's Mellow Mood in more than 2,000 Walmart stores nationwide will be key to fulfilling that goal.Continue reading...

brand news

In the News: Apple, Starbucks, Rolls-Royce and more

Posted by Dale Buss on December 6, 2012 09:01 AM

In the News

Apple plans limited US manufacturing as it lands back in court with Samsung and baffles Eric Schmidt.

Starbucks agrees to pay more UK tax, capitulating to criticism.

Rolls-Royce is caught in bribery probe in UK.

AmEx works on social engagement that closes the loop with consumers.

AT&T is on track for record smartphone sales.

Barclays Africa is sold to Absa in $2.1 billion transaction.

Bob Marley trademark spat settled as 'relaxation drink' comes under fire.

Deutsche Bank is probed by SEC.

Dish will start selling mobile phones at its Blockbuster movie rental stores.Continue reading...

celebrity brandmatch

Bob Marley Brand Expands from Music to Coffee to Swimwear

Posted by Mark J. Miller on February 21, 2012 10:01 AM

When Bob Marley died in 1981, he was worth around $30 million, Forbes reports. He’s worth a boatload more now and his descendants are happy to profit from his worldwide fame.

As Forbes points out, the lack of a will by Marley has helped create a lot of legal infighting over the years. However, it has also led to the Marley name being spread to new audiences in all sorts of new ways, whether it is, as the Jamaican Observer notes, “caps, lanyards, T-shirts, rolling papers, handbags and purses, belts and buckles, incense, beach towels and knapsacks,” among other things.

Now fans of Marley will get to go swimming with the legend as his oldest daughter, Cedella, will be launching a line of swimwear in March called High Tide.

Cedella has also profited from the Marley name by churning out children’s books, such as Smilin’ Island of Song, and putting the Marley name on a few clothing lines (Catch a Fire, Nice Time). And she’s worked with such companies as Puma and Barneys New York.Continue reading...

brand revival

Step Aside, Gents: Marilyn Monroe is Busting Through

Posted by Barry Silverstein on January 14, 2011 10:00 AM

Celebrities, it seems, have the ultimate staying power: Some of them make more money dead than alive.

As we reported in October, the Forbes annual list of top-earning dead celebrities revealed a posthumous windfall for Michael Jackson, number one on the 2010 list, whose estate earned $275 million. Marilyn Monroe didn't place in the top ten on the list, but Jamie Salter is out to change that.

Salter, whose firm Authentic Brands Group owns the rights to market Bob Marley-branded merchandise, is acquiring the rights to the Marilyn Monroe name. Anna Strasberg, wife of the late Lee Strasberg (Monroe's mentor and acting coach), will continue her involvement as a minority partner in the joint venture. 

According to Bloomberg, Authentic Brands Group will sell makeup, lingerie, and other Marilyn Monroe-branded products. And (say it isn't so), the firm is pitching a reality show called Who is The Next Face of Marilyn?, featuring contestants competing to represent the movie star's brand.Continue reading...

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