BodyMedia: Smartphones FIT to be Tied

As personal fitness and health care continue to be top of mind, sensor technology adds a valuable component in the battle of the bulge and the quest to stay healthy thanks to a marriage between BodyMedia and Bluetooth.

Body sensors linked to smartphones can now create full-body monitors as BodyMedia’s armbands communicate with Bluetooth-enabled smartphones.

As a small business attempting to build a brand in a space dominated by the likes of Nike, the innovative startup was founded in 1999 by four researchers at Carnegie Mellon University — three from the Mobile and Wearable Computing Lab and the fourth an artificial intelligence expert.Continue reading...