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Microsoft, Honda Among Brands Winning Favor for Environmental Responsibility

Posted by Dale Buss on June 3, 2014 05:03 PM

Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestle top a new list of the world’s “most responsible” companies based on a survey by BBMG and GlobeScan that was released at the Sustainable Brands 2014 conference in San Diego this week, for which brandchannel is a media partner. The Union of Concerned Scientists also named Hyundai-Kia, Honda and Toyota the "most eco-friendly automakers" in the world, with Hyundai-Kia topping Honda for the first time. 

The new surveys and rankings speak to the booming appetite by consumers for information about brands’ sustainability efforts and by brands for feedback on how they’re perceived to be doing. These days, a credible, consistent and highly communicated sustainability strategy has become a sine qua non for global brands in nearly all consumer businesses.

The latest example: Liquor leader Bacardi Limited recently launched an initiative it calls Good Spirited, a global sustainability platform that includes sustainable sourcing of all cardboard cases for Bacardi rum in North America, building of a “green-certified” distillery for Bombay Sapphire in the UK, and responsibly sourcing more than 100 botanicals used in making Martini vermouth and other drinks.Continue reading...

branded media

Brands Find Inspiration and New Partnerships in Creative Cinema

Posted by Sheila Shayon on April 29, 2013 05:08 PM

Canon is giving the public a chance to direct in “Project Imaginat10n.” Helmed by Ron Howard and daughter Bryce Dallas Howard, filmmakers of all skill levels can join five celebrity directors—Eva Longoria, Jamie Foxx, Biz Stone, Georgina Chapman and James Murphy—in directing short films inspired by 91 Project Imaginat10n winning photographs. 

The third annual program found inspiration after it charged Howard to use crowdsourced photos for a short film project, when you find me, which was directed by his daughter. This year, aspiring directors can submit photographs that fit into 10 themes, including character, mood, backstory and obstacle. The contest is the brand's latest installment in its Long Live Imagination campaign.

Howard is no stranger to marketing, as the famous director has often expressed his appreciation for the industry and its tendency to be "wide open" to creative ideas. For a brand like Canon, the marriage between producing traditional films in an untraditional way is helping it set itself apart from its digital competitors.Continue reading...

brand and bottle

Bacardi 150th Time Capsule Aims to Preserve Brand Through 2062

Posted by Mark J. Miller on December 17, 2012 06:03 PM

Bacardi turned 150 years old this year and after a slew of celebrations in the past 12 months that have surely left its 6,000 employees a bit hungover from time to time, the company threw one more party last week. This one commemorated the creation and burial of a Bacardi time capsule that will be opened in 50 years.

So what’s in the futuristic stainless-steel capsule that has been registered with the international Time Capsule Society and stands six feet long and is a foot wide? What will the great citizens of our planet unearth in 50 years? Well, there’s a “photograph of the remarkable gathering of nearly 500 members of the Bacardi family, representing eight generations, captured in a single moment encircling the iconic Bacardi bat logo at the family’s 150th anniversary party in Puerto Rico,” a press release states,” along with a “commemorative medal honoring Bacardi rum as the ‘World’s Most Awarded Spirit,’ an honor achieved with nearly 600 awards for great taste, quality and innovation.”Continue reading...

brand and bottle

Booze News: Heading East

Posted by Jennifer Sokolowski on July 8, 2011 05:00 PM

Following in the wake of the countless flavored vodkas that have been released in recent years, Bombay Sapphire has come up with a new flavor infusion of its own: Bombay Sapphire East.

Infused with lemongrass from Thailand and black peppercorns from Vietnam, Bombay Sapphire's latest release is now available in a three-market U.S. test that includes New York. While vodkas have been at the forefront of the infusion fad, Bombay Sapphire is following at least one other gin’s lead: Beefeater 24, introduced in late 2008, is flavored with Chinese green and Japanese sencha teas.

A video touting the new Bombay Sapphire flavor highlights the idea of pure, hand-harvested ingredients for an authentic Eastern experience, linking in with the brand’s “Infused with Imagination” campaign.Continue reading...


Bombay Sapphire Projects Fan's Imagination on London

Posted by Shirley Brady on June 9, 2011 10:00 AM

Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.

His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.Continue reading...

brand essence

Bombay Sapphire's 75,000 Crystal Blue Persuasion

Posted by Shirley Brady on April 25, 2011 12:30 PM

Billed as the first chapter in a new global campaign from Bombay Sapphire, the brand's new Infused with Imagination cinema and TV ad, above, features a captivating installation featuring 75,000-plus hand-applied crystals (Swarovski, presumably) that took more than 2,500 hours over nine months to create.

The specially commissioned three-dimensional artwork (designed by illustrator Yehrin Tong and photographed by Richard Foster, who has worked with De Beers, Gucci, Rolls-Royce and other luxury brands) aims to capture the essence, character, "timeless elegance, luxury and craftsmanship" of the alcohol brand.Continue reading...

brand and bottle

Booze Newz: The Art of Drinking

Posted by Jennifer Sokolowski on January 7, 2011 04:00 PM

Vodka has stepped out of Siberia and into the disco, reports OMMA magazine, which highlights Smirnoff (and its recently-wrapped global Nightlife Exchange Project), its Diageo sibling Ciroc, and the new Wódka vodka brand as brands getting their boogie on. (We'd add Britain's vodka vixens and Sweden's Kanon organic vodka to that list).

Besides music, art and alcohol are a natural fit. Absolut vodka has also partnered with New York artist Krink to create 15 individual custom-designed bottles using Krink's signature ink in black, white and silver.

Martell cognac also just collaborated with modern architect Jean Nouvel to create the Martell Amber Lamp, 50 of which will be produced and installed in venues such as art galleries around the globe.Continue reading...

brand news

In the News: BP's Hayward on the Hill

Posted by Shirley Brady on June 17, 2010 08:00 AM

BP CEO Tony Hayward will face a tough audience and aim to strike an emotional chord (and avert criminal charges) in his testimony in Washington today, as company's shares rise on news of $20 billion compensation fund. Obama's speech on the oil spill Tuesday night? Too "professorial" says linguist.

Two Dutch women appeared in court in South Africa, facing jail time over Bavaria Beer's ambush marketing stunt at the World Cup.

AOL confirms Bebo sale to turnaround firm.

Bank of America and other banks hope to phase out free checking without alienating customers.

Boots becomes first major UK retailer to adopt contactless Mastercard payments.

Facebook valuation debate: $3.60 or $136.38 per fan?Continue reading...

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