Join the Club: Up and Coming Brands Woo Fans with Monthly Surprises

Sometimes, the waiting is the sweetest part.

A few up-and-coming fashion and beauty companies have realized there is brand value to be had in delaying gratification. Products and services that come with a dose of anticipation and a certain element of surprise. These brands creatively mastered a differential advantage by simply playing-up the subscription model as their most attractive and valuable attribute.Continue reading...