2014 Brandcameo Product Placement Awards

media brands

96-Year-Old Forbes Media Heads to the Auction Block

Posted by Sheila Shayon on November 18, 2013 01:47 PM

Forbes Media is the latest victim of a dying print industry.

Perhaps best known for ranking wealthy individuals worldwide, Forbes is on the block for an estimated $400 million to $500 million in a sale being handled by Deutsche Bank. Former Republican presidential candidate Steve Forbes, who serves as editor-in-chief told employees on Friday that they’d received numerous inquiries about a sale. 

The venerable, 96-year-old brand, founded by financial newspaper columnist B.C. Forbes in 1917, has been confronted by declining ad sales and dwindling profits as print-based media brands struggle to transform content, platform and purpose in a world wired 24/7.

B.C. Forbes was succeeded by his son, Malcolm, who was known for his expensive tastes including hot air balloons, Faberge eggs, Victorian art, real-estate and a motorcycle collection—all of which was sold off along the way, including Forbes’ longtime headquarters, which was sold to New York University in 2010. Forbes began making changes to its privately-held structure in 2006 to augment its digital presence by selling a 45 percent stake to Elevation Partners, the private equity firm co-founded and backed by U2 frontman Bono and Roger McNamee for close to $240 million.Continue reading...

The Big Game

Super Bowl Advertisers Hope to Stretch Ad Dollars with Long Lead-In to Big Game

Posted by Dale Buss on November 15, 2013 07:41 PM

Super Bowl advertising is becoming a three- or four-month-long seasonal platform rather than just a series of mega-impact TV spots contained within the Big Game each year. That trend has been strengthening for a while, but it's taking its fullest form this fall in the run-up to Super Bowl XLVIII on February 2 at MetLife Stadium in New Jersey.

Last Sunday, Jaguar, a new sponsor of the event, unveiled an ad during broadcasts of NFL football and on BBC America that gave away much of the approach that it will take in its actual first-ever ad during the game. Intuit is milking its initial Super Bowl appearance for all it can with a contest in which it's giving away the actual ad to a winning small business.

And every brand participating in the Fox telecast this year is otherwise planning how to take advantage of social media and other venues to tease ads that still tend to be forgotten by consumers within one or two days after the game—except that brands now increasingly also are continuing to use the ads themselves and related social media aftermath to keep the meme going for weeks afterward.Continue reading...

cause marketing

US Budget Crisis Pressures Bono's ONE and (RED) World AIDS Day Push

Posted by Barry Silverstein on November 28, 2012 01:09 PM

There's good news and bad news when it comes to AIDS, and ONE wants to make sure the world's population is aware of both this December 1, the 24th annual World AIDS Day.

The ONE Campaign, the global advocacy organization co-founded by U2's Bono, just released a new report on the global fight against HIV/AIDS. The good news: Scientists now have the tools to "turn the tide" on AIDS, and the world should be heartened that the UN set targets for the "beginning of the end of AIDS" to be met in 2015. The bad news: Unless "sufficient funding, coordination and political will" are brought to bear in the fight against AIDS, it will be 2022 before the "beginning of the end of AIDS" can be reached.

With America mired in a heated national debate over how to fix the debt and the looming fiscal cliff, Bono has been personally lobbying U.S. lawmakers to urge them not to cut U.S. foreign assistance and aid funding. ONE is stoking up the urgency through a variety of actions in conjunction with World AIDS Day 2012.Continue reading...

corporate responsibility

Why Corporate Citizenship is No Longer an Option for Brands

Posted by Sheila Shayon on November 12, 2012 01:02 PM

After Sandy, even Apple is giving to the Big Apple. The Cupertino, CA-based tech giant is giving generously to New York City and Northeast residents who were hard hit by Hurricane Sandy, as reported by 9to5Mac: “We just got the above email via an Apple employee from CEO Tim Cook showing the Cupertino company is looking after those on the other coast of the U.S. Apple will donate $2.5 million to the Red Cross to benefit Hurricane Sandy victims.”

The donation comes on top of an iTunes page for the Red Cross, where 100% of value is passed on to relief efforts. Apple’s recent link on their homepage that directs traffic to the Red Cross iTunes page is a major move as their site garners close to 35 million unique visitors monthly, placing it #23 in Compete’s popularity rank of websites. “It’s a prime bit of real-estate and it’s nice to see one of the five major links on the page go to relief in the wake of Sandy’s devastation of the eastern seaboard,” notes TheNextWeb.

Apple CEO Tim Cook is being praised for boosting Apple’s charitable giving, ad being seen as “determined to change the company’s stingy reputation — as one of the few major American corporations that before had barely donated to charity,” reports the New York Post. “Tech titan Apple at last donated something to charity worth talking about: $100 million… [which] still leaves Apple in an unusual spot — far behind its peers.”Continue reading...

brand news

In the News: Facebook IPO, Yahoo, HP and more

Posted by Dale Buss on May 18, 2012 09:01 AM

In the News

Facebook heads into IPO today with record pricing and a strategy to raise money, not hype, WSJ says — but also with persistent questions among brand marketers about the value of advertising, among other challenges. Meanwhile, average investors face long odds on a big Facebook payday, which will make Bono the richest rock star and Mark Zuckerberg richer than Google's co-founders.

Yahoo names new executive team as Alibaba deal apparently looms.

HP plans to slash workforce by up to 30,000, WSJ says.

Bud Light is drawing online buzz from Millennials.

Amazon to sell ads on Kindle Fire welcome screen.

Barneys New York relaunches website.

Coca-Cola bests Pom Wonderful in court in latest round of long-running labeling dispute.Continue reading...

doing good

Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

that's entertainment

Brands Aim to get in a TIFF with Celebs at Toronto Film Fest

Posted by Mark J. Miller on September 13, 2011 05:30 PM

One celebrity image, one celebrity tweet, one celebrity moment, can completely make a brand’s sales suddenly skyrocket. Just ask J.Crew, which received more press for the surprise Beyonce appearance at its first New York Fashion Week runway show this morning than for the actual clothes.

That’s why, for 10 days each September, when the Toronto International Film Festival draws in a slew of serious movie lovers, movie-promoting bold-faced names, and a small army of brand ambassadors plotting to get their product into the right celeb’s hands.

Typically, celebs are given bags of goodies through the organization hosting the event in question, via stylists or "gifting suites" stocked with branded loot that celebs pick over at the Academy Awards (and just about every major entertainment awards show), but that's been proclaimed to be tacky.

Now TIFF-going celebs are getting the goods in their hotel rooms. Talk about room service!Continue reading...

fashion week

Garden of Edun: Bloomingdale's on FNO High Alert for U2 Fans Tonight

Posted by Sheila Shayon on September 8, 2011 12:26 PM

Gaggles of celebrities will be running around New York tonight at Fashion's Night Out events, and U2 fans in particular will be flocking to Bloomingdale's.

That's where Edun will host its FNO party featuring its "Storytellers and Liars" menswear collection for fall/winter, with guests Bryan Greenberg and Victor Rasuk, from HBO's How to Make It in America, along with the organic label's founder Ali Hewson — and with any luck for those fans, her husband (and label co-founder) Bono, too.

One of a number of FNO shopping events that Bloomingdale's is hosting tonight, Edun will transform the Metro Level Men’s Department of into a temporary club: The Double Seven and The Lambs Club Pop Up, billed as "the ultimate gentleman’s lounge complete with special guest DJ, handcrafted cocktails and tasty bites." The first 100 people to make an Edun purchase will receive a limited edition Edun Live tee.Continue reading...

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