brand news

Brand News: Aereo, Intel, Graco and more

Posted by Dale Buss on November 21, 2014 09:02 AM

TOP STORIES

Aereo files for Chapter 11.

Intel goes for "big bang" with Jim Parsons ad campaign.

Graco recalls 4.5 million strollers following children's finger amputations, recalling McLaren crisis.

Amazon plans travel site launch, signs 17-year lease on new NYC HQ.

Uber CEO retain investor support as company hires external investigator for data privacy claims.Continue reading...

brand news

Brand News: Band Aid 30, Samsung, Nokia and more

Posted by Dale Buss on November 18, 2014 09:44 AM

TOP STORIES

Nokia returns to consumer market with launch of N1 Android tablet.

Samsung cuts number of smartphone models, launches first UK Christmas ad campaign ahead of Oculus Rift/Gear VR holiday launch.

Unicef UK fights Ebola with footballers as Band Aid 30 single (feat. Bono, One Direction, Chris Martin and more) becomes fastest-selling UK single of 2014.

Toyota plans 12 U.S. hydrogen stations to support Mirai fuel-cell vehicle, while Honda delays launch of its fuel-cell car to cope with air bag safety.

Sony targets entertainment revenueas it re-evaluates free music streaming in wake of Taylor Swift's boycott of Spotify, which just signed a major deal with Uber.Continue reading...

brand news

Brand News: JetBlue, Alibaba, Tide and more

Posted by Dale Buss on November 10, 2014 09:35 AM

TOP STORIES

JetBlue changes livery in honor of Veterans Day.

Alibaba prepares for 11/11 Singles Day e-commerce bonanza.

Honda aims to prioritize quality over sales targets in wake of air bag crisis.

P&G sees Tide Pods hit anew in poison control report finding child a day sent to hospital by pod ingestion.

Oreo to release churro cookie and PepsiCo tests Doritos-flavored Mountain Dew and Pizza Hut plans "Flavor of Now" brand overhaul with craft pizza including curry-flavored crust.Continue reading...

brands with a cause

Pro Bono: How the Advertising Community Can Help Nonprofits like (RED)

Posted by Sheila Shayon on June 24, 2014 02:49 PM

Celebrity musician and activist extraordinaire Bono took home the inaugural Cannes LionHeart award for his humanitarian work, but not before he called the entire advertising community to action to get behind his nonprofit (RED) organization, which helps fight AIDS. 

Calling the marketing industry the "creative engine of capitalism" and "the world’s thermostat" to tackle problems like AIDS, Bono noted that the majority of the foundation's funding comes from government organizations despite a growing number of consumer product partnerships and events.  

Founded in 2006, Apple was one of (RED)’s earliest supporters, even though many wouldn't know it. Bono joked with Apple's Jony Ive, who presented the award, calling Apple "annoyingly quiet" about its participation in (RED) thanks to Steve Jobs' aversion to including the brand's iconic parentheses on any Apple products or in any Apple stores. Apple has, however, raised $75 million for the cause.Continue reading...

brand news

Brand News: Honda, American Apparel, Starbucks and more

Posted by Dale Buss on June 23, 2014 09:17 AM

TOP STORIES

American Apparel ousted Dov Charney over nude pictures, report says.

HondaNissan and Mazda expand recalls of Takata airbag systems.

Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.

Audi draws up EV plans to counter BMW and Tesla, report says. 

Thrillist brings online experience to life in New York on second annual Best Day of Your Life.

MORE BRAND NEWS

Ace Hardware renews performance in a big-box world by emphasizing local service.

BMW extends joint venture with Brilliance in China to 2028.

Barbara’s promotes natural snacks and cereals in new campaign.

BNP Paribas nears settlement in US for up to $9 billion.

Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...

brand news

Brand News: Apple/Beats, Pepsi Max, Samsung Wearables and more

Posted by Shirley Brady on May 29, 2014 08:29 AM

TOP 5 STORIES

Apple execs explain Beats acquisition as HP remains a Beats partner through end of the year.

Samsung announces prototype Simband personal health tech monitor with open cloud service.

BMW sees China as biggest electric car market, as Mercedes-Benz gives Chinese officials unprecedented access.

Pepsi Max unveils Idris Elba-directed short film (above) as part of #FutbolNow campaign.

Fender names U2's Bono and the Edge to its board.

MORE BRAND STORIES

Amazon tells customers to shop elsewhere in Hachette spat.

AriZona iced tea brand founders fight over brand value in court.

BlackBerry CEO defends strategy.

Bridgestone set to become Olympics sponsor.

Cadbury grapples with brand jihad in wake of pork discovery.Continue reading...

media brands

96-Year-Old Forbes Media Heads to the Auction Block

Posted by Sheila Shayon on November 18, 2013 01:47 PM

Forbes Media is the latest victim of a dying print industry.

Perhaps best known for ranking wealthy individuals worldwide, Forbes is on the block for an estimated $400 million to $500 million in a sale being handled by Deutsche Bank. Former Republican presidential candidate Steve Forbes, who serves as editor-in-chief told employees on Friday that they’d received numerous inquiries about a sale. 

The venerable, 96-year-old brand, founded by financial newspaper columnist B.C. Forbes in 1917, has been confronted by declining ad sales and dwindling profits as print-based media brands struggle to transform content, platform and purpose in a world wired 24/7.

B.C. Forbes was succeeded by his son, Malcolm, who was known for his expensive tastes including hot air balloons, Faberge eggs, Victorian art, real-estate and a motorcycle collection—all of which was sold off along the way, including Forbes’ longtime headquarters, which was sold to New York University in 2010. Forbes began making changes to its privately-held structure in 2006 to augment its digital presence by selling a 45 percent stake to Elevation Partners, the private equity firm co-founded and backed by U2 frontman Bono and Roger McNamee for close to $240 million.Continue reading...

The Big Game

Super Bowl Advertisers Hope to Stretch Ad Dollars with Long Lead-In to Big Game

Posted by Dale Buss on November 15, 2013 07:41 PM

Super Bowl advertising is becoming a three- or four-month-long seasonal platform rather than just a series of mega-impact TV spots contained within the Big Game each year. That trend has been strengthening for a while, but it's taking its fullest form this fall in the run-up to Super Bowl XLVIII on February 2 at MetLife Stadium in New Jersey.

Last Sunday, Jaguar, a new sponsor of the event, unveiled an ad during broadcasts of NFL football and on BBC America that gave away much of the approach that it will take in its actual first-ever ad during the game. Intuit is milking its initial Super Bowl appearance for all it can with a contest in which it's giving away the actual ad to a winning small business.

And every brand participating in the Fox telecast this year is otherwise planning how to take advantage of social media and other venues to tease ads that still tend to be forgotten by consumers within one or two days after the game—except that brands now increasingly also are continuing to use the ads themselves and related social media aftermath to keep the meme going for weeks afterward.Continue reading...

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