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brand partners

P&G Teams with Fashion Elite to Develop High-End Laundry Care Products

Posted by Sheila Shayon on October 14, 2013 01:41 PM

Procter & Gamble is taking its fabric care knowledge to fashionable heights by leveraging relationships with designers and industry organizations to innovate in the fabric-care space.

Renowned British designer Giles Deacon is coming on board as the brand’s first-ever global fashion consultant, while a newly formed partnership with the Council of Fashion Designers of America and Première Vision, a renowned fabric and textiles trend observer, will help spread P&G's prowess in fabric-care using its top-performing brands including Tide, Downy, Gain and Bounce.

The initiatives will “explore the future of fabrics and the science behind the beauty and care of clothes," according to MediaPost, and will help innovative product development.Continue reading...

brand evolution

P&G Turns 175 With Dive Into the Archives

Posted by Mark J. Miller on November 1, 2012 04:33 PM

Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.

That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.

Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...

brand bites

Brand Bites: Old Spice Man Video-Bombs Other Commercials

Posted by Abe Sauer on February 3, 2012 11:46 AM

Old Spice Man is back — this time, it's Terry Crews — in a trio of commercials directed by comic writers Tim Heideker and Eric Wareheim from Tim and Eric Awesome Show, Great Job! 

Crews video-bombs other P&G brand spots: for Charmin, Bounce and, for fun, a vending machine full of snacks.Continue reading...

week in review

Top 10 Stories of the Week: Facebook's Timeline, Cheech & Chong's Magic Brownie and more

Posted by Michael Waltzer on September 30, 2011 04:15 PM

Our most-read blog posts of the week include Facebook's Timeline, General Mills Magic Brownie Campaign, The 2014 Super Bowl Logo, and more:

#1 What Was General Mills Smoking to OK Cheech and Chong Magic Brownie Campaign?

#2 Facebook Timeline's New Breed of Apps Lets Brands Get More Social

#3 Baseball Giant Brian Wilson Pitches Virtual VUE

#4 Facebook Unveils Timeline for 'Friction-less' Serendipity

#5 Do African-Americans Need Another African-American TV Channel?

#6 Target x Missoni: The Social Fall-Out

#7 Porsche Runs QR Campaign on Airline Tickets. Will It Fly?

#8 2014 Super Bowl Gets a Frosty Logo

#9 Angry Birds Live: The Legal, and Illegal, Versions

#10 With 'Rioting' at New Hong Kong Store, is Apple's China Strategy Off-Track?

week in review

Top 10 Stories of the Week: From Eau de Bieber to Lady Gaga Overload

Posted by Michael Waltzer on May 27, 2011 05:30 PM

Our most-read blog posts of the past week range from Justin Bieber's Perfume to Lady Gaga's marketing blitz for Born This Way, her new album:

#1 Justin Bieber's New Perfume Gives Back While Taking From Marc Jacobs

#2 U.S. Navy Finally Applies To Trademark "Seals"

#3 Yes, Nike Knows It Just Released The 'Air Croc'

#4 Zombies Ate My Marketing Plan: CDC Stunt Runs Amok

#5 Pepsi's Green Cups Square Off With Coca-Cola's PlantBottles

#6 Ashton Kutcher Gets an A+ for Personal Branding

#7 Brands do the Time Warp (Again)

#8 Thanks to "The King's Speech" Director, Captain Morgan is Now a Gritty Badass

#9 USAA Gets Top Marks for Customer Experience

#10 It's Lady Gaga's World (We Just Live In It)

branding trends

Brands do the Time Warp (Again)

Posted by Barry Silverstein on May 25, 2011 01:00 PM

Walk into a Target store any time through June 10 and you might think you got caught in the spin cycle of a time machine. That's because you'll find the venerable Procter & Gamble brands Tide, Bounce and Downy available on Target's shelves in limited edition retro packaging. 

"Surprising guests with vintage packaging speaks to Target's goal of keeping the weekly shopping trip fun and fresh," says Amy Cantu, a spokesperson for Target.Continue reading...

branded entertainment

P&G Expands Digital Branded Content as Soap Operas Fade to Black

Posted by Sheila Shayon on May 23, 2011 02:00 PM

Perpetually in search of brand innovation since 1883, when it introduced its first major brand, Ivory Soap, Procter & Gamble’s corporate commitment to innovating is articulated in the June issue of Harvard Business Review, where P&G is dubbed the "new growth factory."

The HBR article, "How P&G Tripled Its Innovation Success Rate" (co-authored by P&G CTO Bruce Brown and Innosight managing director Scott Anthony) looks at how digital platforms have filled the branded content hole created by the collapse of TV soap operas, a branding medium that P&G helped invent with Colgate-Palmolive and Lever Brothers.Continue reading...

Brands to Watch: Rovio, Tyco, LinkedIn and more

Posted by Shirley Brady on May 18, 2011 06:00 PM

Brands to Watch

Angry Birds maker Rovio aims for IPO within 2-3 years.

Arnold Schwarzenegger scandal seen as affecting his political, not entertainment, brand.

Apple and Google askeded to FCC location tracking forum.

Clearwire taps Ericsson to take over network management.

General Mills to buy controlling stake in Yoplait.

Hershey CEO switches to Del Monte.

LinkedIn sets IPO at $45/share for $350 million.Continue reading...

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