that's entertainment
Posted by Sheila Shayon on March 9, 2012 05:46 PM
As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that. From a music and pop culture hub called Revolt from Sean "Diddy" Combs, to a startup backed by Magic Johnson, it's a mixed bag that helps America's biggest cable operator appease the feds — but will it really do much for diversity — or TV viewers?Continue reading...
More about: Comcast, TV, Entertainment, Cable, Time Warner Cable, Startups, Launches, Diversity, Multicultural, Hispanic, African American, NBCUniversal, FCC, Africa Channel, BabyFirst Americas, BET, Bounce TV, El Rey, Hip Hop on Demand, Kin TV, Mnet, Revolt, OWN, Soul of the South, TV One, Celebrities, Sean Combs, P. Diddy, Andy Schuon, Magic Johnson, Robert Rodriguez, Russell Simmons, Oprah Winfrey
brand launch
Posted by Sheila Shayon on September 29, 2011 11:56 AM

Bounce TV just launched in the US with the slogan "TV Our Way." Its first on-air program? Michael Jackson and Diana Ross in The Wiz.
Its schedule is packed with movies with “proven playability among black audiences,” such as A Raisin in the Sun, Spike Lee's Do the Right Thing, Shackles, Glory, and a week of Richard Pryor comedies. The rest of its on-air lineup features acquired TV shows such as Soul Train, a mix of original programming: sports (primarily, black college football games), documentaries and faith-based programs.
Bounce TV isn't the first or only network targeting African Americans, of course.Continue reading...
More about: Media, TV, Bounce TV, BET, Black Family Channel, Viacom, TV One, Comcast, Radio One, US, Cable TV, Launches, African American