Posted by Sheila Shayon on March 9, 2012 05:46 PM
As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that. From a music and pop culture hub called Revolt from Sean "Diddy" Combs, to a startup backed by Magic Johnson, it's a mixed bag that helps America's biggest cable operator appease the feds — but will it really do much for diversity — or TV viewers?Continue reading...
Posted by Sheila Shayon on September 29, 2011 11:56 AM
Bounce TV just launched in the US with the slogan "TV Our Way." Its first on-air program? Michael Jackson and Diana Ross in The Wiz.
Its schedule is packed with movies with “proven playability among black audiences,” such as A Raisin in the Sun, Spike Lee's Do the Right Thing, Shackles, Glory, and a week of Richard Pryor comedies. The rest of its on-air lineup features acquired TV shows such as Soul Train, a mix of original programming: sports (primarily, black college football games), documentaries and faith-based programs.
Bounce TV isn't the first or only network targeting African Americans, of course.Continue reading...